I don’t know about you, but when it comes to ideas and how you develop them, it’s really a mystery confined to each individual.
Take my home office which is usually a clutter-y mess. Books piled on books, newsletters and magazines clumped together in an ordered-disordered mish-mash. All of which my wife reminds me is not nice to look at so she would rather I keep my door closed.
I happen to find it very comfortable. My way of bringing organized-chaos to my creativity.
But there is a “method to the madness” as an old, now deceased, saxophone-wizard and close friend of mine used to say. We played in a progressive jazz-band together for a number of years and I count him as one of my inspirational muses. A story for another time.
Creativity is an individual pursuit wrapped up in the
sometimes random acquiring of ideas, many mixed together with other ideas.
And how each of us finds them is known only to us and the
Whether it be a picture on the wall that brings back a memory or a story you read linked to your latest campaign, it’s all good when used to advance your marketing and selling process.
How do you know if it’s a good idea?
But how do you know if it’s a good idea worth using?
Test it. Nothing more, nothing less.
Without testing your ideas you’ll never know if they’re any good.
No one has the corner on the market of good ideas. Or for
that matter, good products. Not to mention brilliant, over-the-top ideas or
You have to get down in the trenches and try it out. No
getting around the obvious.
But there are some things you can do to mitigate the
possibility of losing your shirt in the process.
Is this something no one has ever done or presented?
“Has it been done before?” Is there a similar product or service on the market? Or similar approaches?
And if so, are they being provided successfully? And if not,
is it a simple matter of making them, or it, more accessible or affordable?
Only testing will give you the answer.
You don’t have to go whole-hog and spend a fortune to find the answer.
Online search engines make it easy with minimal outlay to see
if your idea has merit. Compared to the past methods of market testing, the
Internet makes it a low cost bet to test your idea. For fractions of what it
might cost you only 15 or 20 years ago.
It’s become affordable for small players to try out what they think might be a good thing.
Have you got a good idea but don’t know what to do with it?
Let me know what you think.
I look forward to hearing from you and see what I can do to
help you get your idea or product marketed and producing for you.