I’ll make it short and too the point.
Well, not really.
Since beginning my copywriting and marketing studies with the American Writers and Artists, Inc. in 2004 my career and history have been a sure roller-coaster ride.
Copywriting isn’t for the faint of heart. It’s a solitary profession that suits me well since I was a professional musician for the previous 24 years. As well as a massage therapist… and computer networking and trouble shooting specialist.
In fact, you might go so far as to say I have been a jack of many trades at different points in my life. Musician, traveler, entertainer, masseuse, computer geek, economist in training, amateur auto racer, long distance runner, etc… ad infinitum.
You see, copywriting is for the forever curious. You need boundless interests in many areas. You’ll find yourself searching for the hook in everything you see and do.
I study and do all my own research. I’m a one man show.
I’m originally from the mid-west. Grew up in Michigan where I acquired my attitude. “Don’t stop until the job is done.” “Finish what you started.”
I was always reminded of this when I was a kid. I heard it called the “Mid-Western work ethic.” All I know is it’s the way I was raised. Stick-to-it-ive-ness.
When we work together, that’s what you get: hard work and backup until the job succeeds or we need to change course.
I don’t just write you one thing and leave you to it. Because it often goes that the first test is just the beginning. There is always room for improvement.
Some of the greatest copywriters of the last century were also known for this method. They would stick with you until the campaign was successful and then done. Writers such as Dan Kennedy, Bob Bly, Gene Schwartz, Gary Bencivenga, John Carlton, etc…. It takes a certain amount of tweaking to get all the parts to work together and make the big changes.
Who are my biggest influences? The names above and a few more: Gary Halbert, Clayton Makepeace and many others that I’ve studied and emulated. Attitude and style go a long way.
It’s all part of the way copy is professionally written.
And that’s me. In a nutshell.