Mark was a good father and had a good job.
He brought home the bacon. So to speak.
But his nights were filled with worry and sleeplessness. He tossed and turned but it seemed he was destined to be a sleepy-headed insomniac.
As it turns out, his life was perfect in every way but one: His fear of the future.
What would happen to his family if something happened to him? Would they be able to cope? Had he made the right choices about insurance? Schools for his children? A safe enough car for his wife to transport her and the kids? Did they eat right and stay free of illness?
Even though he thought he knew what was going on, did he really?
The Key to Keeping, and Getting
More Customers Is Learning Just What
Keeps Them Awake At Night.
You see, if you take the time to see your customers as people just like you, full of fears, desires and wants, you’ll begin to know exactly how to satisfy their needs.
As described above, Mark was in need of some reassurance about his choices.
Imagine Mark receives a personalized letter in the mail, addressed to him.
He opens that letter and immediately reads a headline that goes to the core of exactly what’s bothering him. And offers a cure to his worries.
Do you think he will continue to read? Will he stay with that letter to find the answer he is searching for?
He will if you’ve spent the time getting to know Mark and his personal situation.
And you’ll be even more sure to have him as your next customer when you convince him that you can solve his problem. What ever it may be.
Take away his worry, his nervousness and his anguish, and you’ll have a customer for life.
With Direct Marketing and A Professionally Written Sales Letter
You’ll Be Able to Increase Your Customer Acquisition
To Make Maximum Money, in Minimal Time
Gary Halbert, the world famous copywriter/marketer, was known to say, “There is no problem in business that can’t be solved by a well-written sales letter.”
For more than 100-years, people have been using Direct Mail to get people to “Ask for the Order,” as Zig Ziglar would say.
Dan Kennedy is and has been known to say, “Use a three step approach and segment your lists to directly target each of your list demographics with the right Message to Market Match.” (Of course, I paraphrase here.)
In fact, in the advertising and marketing world, it seems that the proof is in the pudding.
More and more businesses are finding their older clientele prefer a direct sales letter. Searching through emails is too time consuming and impersonal.
Response rates are greater than using any of the new-fangled marketing you can find online. And you have a home or business address of a real person to contact. Physical in-hand, tactile experience.
The older 50 crowd, which is known to be the most financially influential, prefers a personal touch. Getting a letter in the mail, that addresses their deepest needs and concerns, will bring them to you.
No need for over doing it online. A world of wiz-bang and don’t-have-to-think-about-it for the younger crowd.
But for us oldies, (age not physical stature) we prefer it old fashioned and personal.
Put it in our hands and let us touch it.
You’ll be putting your best foot forward. And getting the customer.
If you know any “Marks” like in the short story above, or have a list full of them, send them the news they are waiting to hear. Show them you have their answers and you’ll be on the road to “Maximum money, in Minimum Time.”