“Action! Nothing happens until something moves.”
— Robert Ringer
That quote above from Robert Ringer, world famous author of the book of the same name as well as many others, is my offer to you today.
It encompasses so many things about how a business is either successful or not. In this short missive, I’ll try to put into words my take on this belief.
Simple things are best left that way.
If you think about it, it makes a boatload of sense. Simplicity is it’s own best friend.
Many business struggle with inaction at every turn.
Whether it be an entrepreneur whose afraid to pull the trigger on a new venture or the established business owner who has become entrenched in their own bad habits.
Without action, nothing will happen. But many bad things will.
Inaction is its own malware of sorts. It’s like a virus that’s invaded your everyday activities and rendered your day to day business actions ineffective.
Without a massive rocket thrust, you will be mired in inefficiency and blinding myopia for the foreseeable future. No amount of wishful thinking or “positive thinking” will fix what ales your business until you take that first actionable step.
This is the key to get you moving back in the direction of making money and growing your business.
What and how to get back on track with massive action backed by measurable results.
I’m no genius, but even I can tell when a business is not fulfilling it’s promise to it’s customers and clients.
You see, I’m a consumer too. Not just a copywriter.
I spend money freely when I find something I truly want and the provider of that good or service is giving me value for my money. Be it in the form of quality merchandise, or quality service. It’s all the same to me when I am happily satisfied with the purchase.
And that all comes down to the owner of said business satisfying my needs.
But the real problem comes when I can’t find what I’m looking for, and no amount of searching answers my question of: “Who provides this thing I need and where can I find them?”
You see, I have, on too many occasions to count, had nothing but bad experiences with local businesses when it comes to having my wants, needs and desires met. Which has driven me online to satisfy my wants.
Quite often it comes down to not knowing what any one business does provide and whether it will provide what I want and in the quality and quantity I am seeking.
How your marketing will determine whether I’m your customer,
or whether I go to the competition.
If you marketing materials are in any way confusing, are not clear in what you offer and how, then I will move on.
For instance, if the headline in your ad is the name of your business, very unlikely I’ll contact you. Unless of course your businesses name is a eye catching headline in and of itself.
As you can see, I’m writing this from the angle of someone who is a consumer of goods and services and is telling you, blatantly, what I want from a business. And you had better listen.
If you don’t know what your customers and clients want, how will you know how to market to them.
And how much to ask for your thing?
And a myriad of other questions that your advertising and marketing has to answer to cut through the endless supply of advertising the average consumer is assaulted with everyday.
You won’t unless you do your homework.
And that’s the value of a studied copywriter and marketing consultant.
They are your first best line of offense against the questions in your market that need to be answered.
I provide this first string offense in spades.
If you have any questions you need answered, or are not sure what questions to ask, then contact me for a Free Complimentary marketing consultation. 30-minutes of personal contact with me by phone can do wonders for clarity in your business and how to turn things around for the better.
Fill out the contact form and I will contact you within 24-hours so we can set up a time that is convenient for the both of us. Like you, my time is precious to me. I check my messages once a day and will respond asap.
I look forward to hearing your story and to finding answers for you and your concerns.