Do you know who your competition is?
Or are you delusional and think you have none?
Because, if you don’t know who your competition is, then you can be sure you don’t know what you don’t know.
In the hierarchy of life and business, there are 4 levels of learning what you know and this applies to learning about your competition as well:
A. Unconscious Incompetence. (You don’t know what you don’t know.)
B. Conscious Incompetence. (You know what you don’t know.)
C. Conscious Competence. (You know what you’re doing but you have to think about every step.)
D. Unconscious Competence. (You know what you’re doing and don’t have to think about it.)
If you believe you don’t have any competition, then either you are unique in your business, or you’re in the Unconscious Incompetence phase of learning your unique place in your business world.
The thing needed here, for you, is to find out, like, right now, who those other competitors are.
And the best way to do that is look around. On-line, in trade journals, at local and national conventions for your profession or trade.
They are out there and the sooner you become Conscious Incompetence, the sooner you’ll be able to get to Conscious Competence and then on to the most powerful of all, Unconscious Competence.
The final phase is filled with the magic of business.|
Only 4 of those things are:
- Systematized ways of attracting and keeping customers.
2. Automatic methods for setting up your USP. (Unique Selling Proposition)
3. Clever designs used to make more sales and produce profitable leads.
4. Processes for getting referrals on Auto-Pilot. (Your customers will feel an obligation to refer.)
This and a whole lot more comes from finding your place and exploiting it to the maximum.
Without knowing your place in your part of the business/services world, you will be just another “also-ran” and have nothing to differentiate you from the pack.
The best way I know of to do this, given a limited budget and the need for efficiency and accountability, is direct response marketing.
Why you need to think about direct response marketing to
set yourself apart from the “also rans.”
Direct Response marketing is known among the most successful marketers, to be the most cost effective and trackable. Hence, most manageable, way to set yourself up as the “go to” business for whatever it is you produce or provide.
No other form of marketing provides the cost efficiency or will give you the trackable and quantifiable results at such a pre-determined price.
If you’re a small to medium sized business owner and you’re not using direct response marketing, then you’re most likely throwing good money after bad in your quest to ramp up your business.
The good news is: It doesn’t have to be this way.
You can use these techniques for any business. It’s been shown pretty much any product or service can be marketed using direct response marketing. And if you can show me one that can’t, I’ll bet you I can find a way to do it. And save you money and time in the process.
The reason being: it’s a process, not magic. Although it has been thought of as magic given the great results it can deliver to you and your own business.
Reach out to me and let’s start a conversation about your business needs and how I may be able to help you.
Call me today at: 1-702-566-1799
If I don’t answer right away, leave me a detailed message and the best time to call.
I will respond ASAP so we can get started.