What keeps your customers awake at night?

Dear Reader,

Mark was a good father and had a good job.

He brought home the bacon. So to speak.

But his nights were filled with worry and sleeplessness. He tossed and turned but it seemed he was destined to be a sleepy-headed insomniac.

As it turns out, his life was perfect in every way but one: His fear of the future.

What would happen to his family if something happened to him? Would they be able to cope? Had he made the right choices about insurance? Schools for his children? A safe enough car for his wife to transport her and the kids? Did they eat right and stay free of illness?

Even though he thought he knew what was going on, did he really?

The Key to Keeping, and Getting
More Customers Is Learning Just What
Keeps Them Awake At Night.

You see, if you take the time to see your customers as people just like you, full of fears, desires and wants, you’ll begin to know exactly how to satisfy their needs.

As described above, Mark was in need of some reassurance about his choices.

Imagine Mark receives a personalized letter in the mail, addressed to him.

He opens that letter and immediately reads a headline that goes to the core of exactly what’s bothering him. And offers a cure to his worries.

Do you think he will continue to read? Will he stay with that letter to find the answer he is searching for?

He will if you’ve spent the time getting to know Mark and his personal situation.

And you’ll be even more sure to have him as your next customer when you convince him that you can solve his problem. What ever it may be.

Take away his worry, his nervousness and his anguish, and you’ll have a customer for life.

With Direct Marketing and A Professionally Written Sales Letter
You’ll Be Able to Increase Your Customer Acquisition
And Retention,
To Make Maximum Money, in Minimal Time

Gary Halbert, the world famous copywriter/marketer, was known to say, “There is no problem in business that can’t be solved by a well-written sales letter.”

For more than 100-years, people have been using Direct Mail to get people to “Ask for the Order,” as Zig Ziglar would say.

Dan Kennedy is and has been known to say, “Use a three step approach and segment your lists to directly target each of your list demographics with the right Message to Market Match.” (Of course, I paraphrase here.)

In fact, in the advertising and marketing world, it seems that the proof is in the pudding.

More and more businesses are finding their older clientele prefer a direct sales letter. Searching through emails is too time consuming and impersonal.

Response rates are greater than using any of the new-fangled marketing you can find online. And you have a home or business address of a real person to contact. Physical in-hand, tactile experience.

The older 50 crowd, which is known to be the most financially influential, prefers a personal touch. Getting a letter in the mail, that addresses their deepest needs and concerns, will bring them to you.

No need for over doing it online. A world of wiz-bang and don’t-have-to-think-about-it for the younger crowd.

But for us oldies, (age not physical stature) we prefer it old fashioned and personal.

Put it in our hands and let us touch it.

You’ll be putting your best foot forward. And getting the customer.

If you know any “Marks” like in the short story above, or have a list full of them, send them the news they are waiting to hear. Show them you have their answers and you’ll be on the road to “Maximum money, in Minimum Time.”

Until tomorrow,

Regards,

Andrew

 

 

Mad Max the World Series and the “End Of The World” as we know it.

Dear Reader,

Well, last night was the end of the longest losing streak in MLB history.

The Chicago Cubs finally won another World Series and now, hopefully, the curse has been lifted.

108 years and not a pennant to their name. But that has all changed.

But, you may ask, does this mean The End Of The World As We Know It has arrived?
(TEOTWAWKI)

Well, who knows? Not me for sure.

But one thing I can tell you: If your business hasn’t had a winner in what may seem like 108 years, then you may feel that the end of the world is nigh.

The Secret To Generating Life Altering Marketing
Without Ending the World

Gary Halbert, world famous copywriter and all around marketing genius, was know for saying, “There’s no problem in business that can’t be solved with the use of a great sales letter.” Or something to that effect.

(Maybe he said it was about solving all problems in life. Hmmm…)

Now, if you’ve been stuck on hold for longer than you care to admit, a strong and direct sales letter or marketing package may be your ticket to ending your losing streak.

Sometimes, when I’m stuck for a good idea, I ask myself, “What would Max do if his survival depended on his next move.”

This is what copywriter John Carlton calls, “Gun to the head writing.”

Getting that one good idea usually starts with a lot of bad ones, and then you whittle them down until you find something that works.

Breaking a losing streak is not easy, nor simple. But it is a process and that process involves getting to work.

But just getting to work won’t always fix what ain’t working.

What I do is, help you out of your slump.

How the Chicago Cubs Went from 1908
to now, without a single pennant.

You don’t have to wait 108 years for your next big win. You just have to do what the Chicago Cubs did this year.

“And, what was that,” you ask?

Make a decision to break your old habits.

Ha-ha, easier said than done, right?

It may be as simple as getting a second opinion, from an unbiased outside source. Someone who can introduce a new set of beliefs about who you are and what you are to your prospects and customers.

Over the years, as a Type 1 Diabetic, in order to maintain normal blood sugar levels, I’ve gotten into ruts with my diet. Eating the same food day-in, day-out. Eventually it gets really, really boring. But my fears of getting off my diet keep me from making changes.

So, what do I do?

I make a definite decision to try something different and work it into my insulin and eating plan.

Then, when the inevitable happens and my blood sugar numbers get a bit wonky, I make small changes until I figure out the new formula.

This method can work just as well for your business. It’s been known to do wonders for any company that uses Direct Response Marketing.

In fact, it is the way of all progress in life and business. Small, incremental, measured changes over time.

Of course, you have to keep track of your progress. But you already knew that, right?

And if you’re not keeping track? That’s a post for another day. We’ll focus on that in my next post.

Right now, you may need a change in your perspective.

That’s my specialty.

New perspective, new customers, new prospects. And when it’s fine tuned, bigger winners and bigger paydays.

Here’s to you finding your World Series big win. Sooner rather than later.

What do you think?

Regards,

Andrew

P.S. If you’re looking for a second opinion or maybe a fresh set-of-eyes, then contact me through my email or better yet, call me right now for your FREE no-obligation 30 minute consultation. I look forward to helping you solve your marketing “losing streak.”