Do you have a plan in place to increase your customer base as well as retain more of the customers you already have?
Well, I’m about to let you in on a little “secret” that’s really not so secret to those who are direct response marketers.
If you want to keep more of the customers you have already, and get more of the customers you want, the kind that love what you do and keep coming back, then you have to do 5 simple things.
Five Simple Things Any Business Can Do
To Keep Their Customer Base Full
And Fully Stocked for The Future!
As I said, this list is simple. But by no means exhaustive for the things you can do to make your life so much easier. Easier when it comes to maintaining and increasing profits.
So, what is this list? Let’s get down to it so you can get back to the business of making money and satisfying your customers needs.
1) Stay in contact with your customers with a personal approach.
Do you regularly mail, email, or send your customers flyers with a new offer and a reason to come to you for what you offer? And if you do, how often? Because, direct mail research shows that keeping you “top-of-mind” is the best way to get and retain more customers, clients and even patients. It’s not really mystery after all. Who does your type of customer think of when they need your product or service?
If it isn’t you, then it’s time to get your communications in order and stay on their near-field radar, pronto!
2) Is your product or service something your customers are recommending to their friends, families and business connections?
If not, then you have some work to do to clean up your product, service, and above all, image. You see, how your customers see you and experience your business is just about the most important factor in your success. (The finishing touch is your delivery of said products and services.) If you haven’t been wowing them lately with better offers, then you won’t be getting the referrals that so many successful business thrive on.
Referrals are the primary, cheapest form of great advertising you can have. Asking for them when a customer is satisfied and even exuberant with your product or service should on the top of your list. If you can’t bring yourself to ask for a referral, how do you think your customers feel about you? Do you think they would be offended by you asking, or privileged to be asked?
I think more of the latter than the former. If you ask them in a way that makes them feel important. And do it when they are at their highest on your product or service.
Or you can follow the Nike ad and “Just ask for the referral!”
3) Is your marketing fresh and relevant. When you write your ads, or when you have someone write your ads, do you put relevant information into the ad that customers or leads can read and find something to relate to?
Tying in with current events is a very powerful way to bring attention to your business.
Remember the Wendy’s commercial from years ago that asked, “Where’s the beef?”
How about, “Where’s the guarantee?” Or, “Where’s the service in their service contract?” Or better yet, “Where’s the prompt and courteous delivery?”
Simple questions that get your customers to doubt your competition when combined with a well planned campaign.
Staying on top of current events is a time tested method to stay in your customers mind. And it makes it easy for them to think of you next time they are in the market for what you provide.
4) Did you remember to tell them “what’s new with us” the last time you contacted them?
If you don’t already, you can start sending out a regular newsletter to your herd. (That’s what Dan Kennedy calls his customers. As in, “Corralling your herd and putting a fence around them to keep them safe and in control.”)
“New” is such an attention getter. Use it whenever you find a new product or service that can benefit your herd. Is it over used though?
It all depends, I suppose.
It’s obviously not something to be used lightly. And when you do use it, make sure what you are offering is really “New and improved”, or just “new.” At least, new to you and them. Put your own twist on it and make it entertaining at the same time.
Which brings me to….
5) Never be boring when creating your marketing materials.
No one ever bored someone into buying their product or service.
Life is short, please don’t bore your customers.
If you can make your marketing campaigns not only attention getting, but entertaining, you’ll surely succeed in business you are promoting. No one ever lost by keeping their audience entertained.
But many have run the business away by putting the audience to sleep.
First of all, your materials should always be about the customer. Not about how great you are or what you are going to do for them. Keep the message focused on them.
Then, show them how you can solve their problems with your product. It’s all they are interested in after all. “What’s in it for me?” is a well worn line in the sales and marketing world. Keep it top of mind when crafting your message.
And then, make it interesting and even entertaining to keep their attention. You’ll be rewarded for your effort.
This you can trust me in. A line I rarely use.
I do believe this has gone on long enough.
There you go, 5 Things You Can Do, Right Now, To Increase Your Bottom Line.
In no way a finished list. Just a few things to think about.
Tomorrow, I’ll give you an example of my experience of “playing to the crowd” that got me the attention of a Korean Mafioso. Leader of his particular group.
It is truly enlightening, if I do say so myself.
P.S. contact me to craft your next “Entertaining and attention getting” marketing campaign. The call is free. It will be the best “free” call you make today. Guaranteed or your money back.