Or, at least it should!
(It has to do with your marketing. Obviously.)
What I’m about to tell you may make you hate me.
But that’s OK. I’m getting used to it.
(You might even un-friend me. Ouch!)
You see, what I do is go into small to medium size businesses and straighten things out. I don’t do it to be rude, it’s just that I don’t like seeing good businesses doing bad marketing.
Marketing that is wasteful, misdirected and un-planned.
If you have this problem, and can’t see it, then what you’re about to read will be the best thing you’ve read all year. Maybe in your life.
Here’s the thing: you’re competition could be doing the same thing as you.
Advertising like everybody else because, gee, that’s just the way we all do it. “People aren’t very smart and they don’t care what we say, just if we have the lowest price.”
Wrong! Dead wrong!
What you doing is “me too” marketing. It doesn’t set you apart from anyone so you look plain and average. Just like everybody else.
You may even be thinking that it doesn’t matter what you do, because you’ve tried everything already. I mean, the advertising department at the local paper and TV Station couldn’t have lead you wrong, could they?
If you haven’t designed and implemented your own “outrageous” ads and made sure the delivery was the way you wanted it, you just might be an “advertising victim!”
As Dan Kennedy, the world famous marketing master has said many times over his 40 years of experience,“Nobody wants to hang around with an Advertising Victim.”
OK, he may not have said that, but he did, I think, come up with the term “Advertising Victim.”
If he didn’t, then he got it from somebody smart and I got it from him. So there.
But anyway, what I’m trying to get through your head is, you can’t let others’ steam roll you into marketing like everyone else. You’ve got to find a way to set yourself apart from all the other “look at me” and “me tooer’s” out there. If everyone is singing the same song, then they will all get the same bad results. And life will be much more boring for you and your customers. If you have any once the marketing has died a long slow death.
So, what does this all have to do with you and me and some kick-ass marketing?
I’ll tell you right now.
My name is Andrew Jensen.
I live in the great state of Nevada in the once fastest growing city in America: Henderson, NV.
What I am is a copywriter/marketing consultant for small to medium size businesses.
I write for any kind of business because great marketing works for all businesses when it is designed and implemented to your target market.
You see, the message you send to your current and future customers doesn’t matter if it doesn’t actually get to them.
So, you can have the best ad ever created, but if doesnt’ make it to it’s intended market, you won’t get the results you want.
It has to get to it’s intended audience and you have to know who you’re market is before you can get it to them.
How Targeted Direct Response Marketing Works for Every Business and Why You Need To Use It in Your Business For Maximum Returns With Minimum Waste.
I used to be a musician. Some would say, “once a musician, always a musician.” But really, that’s not what I’m trying to tell you right now. The point is…
I’ve traveled the world and experienced many different and wonderful things. Most in life will never get the opportunity to do the same thing.
But, in all this travel, (stick with me here…) I didn’t really understand what made business work.
For instance: Once when I was in Tunisia on a cruise ship, I was fortunate enough to be able to go to the souk (the huge covered market in the middle of Tunis, the major port city). While there I had a “real” salesman go to work on me. He wanted to sell me a leather vest. Rock star style.
His way of selling was completely and effortlessly complimentary. I was interested. But the price he was asking was high for me. Way to high.
When I told him I didn’t have enough money for what he was asking, a friend offered to lend me the extra cash.
Why you need to make sure your customers and clients are focused on you
and only you.
This was all the guy needed to hear. He dove in head first and latched on to my friend for the rest of the money. I was, of course, pissed my “friend” opened her mouth at all. I was dealing and she interrupted.
I refused the offer of a loan and instead kept low balling him. Who knew where the vest came from or what kind of leather it was made. There was no name (obviously custom make) in it and I knew I would never be able to bring it back if it turned out to be crap.
In the end, we came to a good deal. I paid $60 for it in 1994 dollars… and still have it to this day. It turned out to be a good buy. Not a “Good Bye.”
The point of this whole story is, the guy was an aggressive and some would say, great sales man. I was just passing buy and he picked me out of the crowd and invited me in to his stall in a way that had me entering without any hesitation. I was totally taken in without knowing it yet.
He was talkative and focused. It took me a minute to come to my senses.
Of course, I am 6’ tall and at the time had long blonde hair. This combination of a Caucasian guy with long blonde hair in the middle of Tunis is a dead giveaway. Easy and obvious target… right?
As a business owner, you need to find those customers who are just as obvious but hidden. It’s all a matter of knowing where to look.
If you’re not looking through lists of names, with people that you have taken the time to single out as your ideal customer, and marketed directly to them with a message to match, then your throwing good money after bad.
That’s no way to run a successful business.
Your business is important. To you and to your customers/clients.
It deserves the attention to detail that great, results based marketing can give it.
Marketing directly to your customers, with personalized and targeted marketing, could open up a whole new and better way of growing your business.
You may find it will change how your customers see you and what they think. All to the positive.
On the other hand, if you’re already doing direct response marketing and it isn’t getting the results you hoped for, it may only need a fresh set of eyes to take a look.
I offer just that.
Why not send me a message through my contact form on this page. Tell me a bit about your business and what you are looking for with your marketing. There is no obligation, of course, and certainly no pressure.
We can schedule a FREE 30-minute phone consultation and take a look at what can be done. Together we just may discover a perfect solution for your marketing.