I don’t know about you, but when it comes to ideas and how you develop them, it’s really a mystery confined to each individual.
Take my home office which is usually a clutter-y mess. Books piled on books, newsletters and magazines clumped together in an ordered-disordered mish-mash. All of which my wife reminds me is not nice to look at so she would rather I keep my door closed.
I happen to find it very comfortable. My way of bringing organized-chaos to my creativity.
But there is a “method to the madness” as an old, now deceased, saxophone-wizard and close friend of mine used to say. We played in a progressive jazz-band together for a number of years and I count him as one of my inspirational muses. A story for another time.
Creativity is an individual pursuit wrapped up in the
sometimes random acquiring of ideas, many mixed together with other ideas.
And how each of us finds them is known only to us and the
Whether it be a picture on the wall that brings back a memory or a story you read linked to your latest campaign, it’s all good when used to advance your marketing and selling process.
How do you know if it’s a good idea?
But how do you know if it’s a good idea worth using?