When Reason is Your Worst Enemy.

Dear Reader,

It’s been said that your worst enemies are your well meaning friends and family.

It could also be said that your worst enemies are well meaning business associates that advise you to do what every one else is doing when it comes to marketing.

You know, take out big ads in the the local newspaper and make sure it has a big picture and not too much writing. No one likes to read that stuff anyway, right?

Or you could pay big bucks for a TV spot in which you try to get “attention” for your product or service. Without ever asking the watcher to take any action. (I thing you call that “throwing money down a rat-hole”)

Or, if you’re feeling really adventurous, you could just copy what the other people in your business are doing without ever checking to what their results are. (Jeez, that should put a few more zeros in your profit margin, don’t you think?)

A Better Way To Get More Customers and Prospects,
That Won’t Break the Bank And…
Give You Precise Measurements About How
Your Ads Are Working… Or Not!

Listen: What I’m talking about is direct response marketing.

You know, the kind of marketing that has been proven, time and time again, to out do conventional marketing for over 100 years.

It always asks the prospect or customer to take some specific action to be moved to the next step of making the sale.

And not only does it out do your standard big ad agency marketing style of throwing as much money as you can at the wall and seeing what sticks, but it does it in such a way to show you exactly how your money is being spent and what part is bringing the biggest ROI.

That is, if you have an ROI at all.

(If you follow the best practices of Direct Mail Marketing as it’s been practiced since the beginning of the 20th Century, you will know in no uncertain terms, soon enough, if what you’re doing is working.)

“Yeah, I’ve tried that before, and it didn’t work.”

So you say?

What exactly did you do and what exactly were the results?

If you tried it only once and then gave up, what did you expect?

This is not a one-and-done type marketing. There are so many variables that can be tested.

It could be you didn’t find the right avenue. Or it could be you were trying to contact the wrong kind of customer. Or maybe, you were marketing to the customers you wanted but with the wrong message!

Nine times out of ten, the business owner will send the wrong message to his market. Or find out on further investigation that his market is not who he thought it was.

Testing is the only way to find this out.

Deep Research and an Understanding
Of Your Customers Wants and Desires,
Is The Key to Bringing In A Flood of
New Customers

When you find that one or 100 things you’re prospects and customers want more than anything, you will crack the code of a constant stream of new business.

It will be the proverbial “light-bulb” going off when it begins to click.

But you can’t give up after one shot at glory.

Only by studying the data provided by Direct Response Marketing, can you make your marketing and advertising work for you. Don’t leave it to the “big-box” advertisers to tell you what you need.

Let your customers tell you that by how they respond to your ads.

Let “reason why” copywriting and marketing tell them why they should pick you.

It’s easier than you think.

Regards,

Andrew

P.S. contact me through my contact page here for an unbiased review of your marketing materials. It’s free and won’t cost you a thing. Send me a link, or a copy of what you have and I’ll run it through my 5 point investigation to give you a clear response to what you have and what could be improved on to make it jump.

 

Why do consumers buy? And, more importantly, why do they buy from you?

Dear Reader,

Your customers are your life blood. Without them you would have no reason for being.

But why are they your customers and clients and not someone else’s? 

If you don’t know the reason why, it may be about time to find out. And it isn’t difficult to do. 

There are a number of ways you can find out about your customers and clients. Many are available online and some are the result of direct fact-to-face contact.

The big thing is to know why so you can find ways to more completely provide of thier needs and in return… increase your bottom line.

Because, that’s why your in business, isn’t it? To meet your customers and clients needs and make money. 

Here’s what I’m talking about…

The Key To Increasing Your Customers Buying 

Let’s say you have been having a very good year and things have been going swimmingly. 

Then, it seems out-of-the-blue, your revenue takes a nose-dive.

You’ve been doing things the way you always do but for some reason, not yet known, your sales have slacked off and you have to scramble. 

What do you do first?

Do more advertising? Send another mailing to your best clients? Call in a friends favor? (Hey Vinnie, ya’ gotta’ help me!)

Best thing to do: Ask your current customers and clients how you are doing for them and see what they say.  Do it through an online survey or better yet, call them up and ask them how things are. Ask them straight, no beating around the bush.

9 times out of 10 you’re going to find out they just lost interest. Or maybe they found someone who seems to “care” more for them and their needs. 

You see, customers are a fickle lot. They, as well as you and I, are always on the lookout for the next best thing or for more attention in the things they want.

This is no time to be lazy about your marketing.

And what do you do with the answers you get?

Write them all down, sort them out, and write yourself a letter to all current customers and explain yourself. Tell them what is going on and how it is going to help them.

Go into detail about how you are going to increase the service, product quality, speed of doing business, efficiency, etc…. and then make good on the promise.

It doesn’t hurt also to send them something as a token of your appreciation for doing business with you all these months, or years. Make it heartfelt, too. 

As a business owner, you can’t afford to be mixed up with the crowd. You have to be different in how you interact with your chosen customers. 

Don’t be just another face in the crowd. Too many of them already. 

So, what is it that makes your business stand out from the rest? 

If you’re having trouble finding that certain something that makes you appear different, then what you’re reading right now could be the best thing you read all year. 

Contact me today and let’s have a conversation about your business. 

I specialize in finding your USP and helping you to use it to attract and keep more customers and clients, longer.

Call me at: 702-566-1799 or use the contact form you can find here.  

Tell me a bit about yourself and your business and what you need from me. I’ll respond asap and we can get started. 

If you love what you do as much as I do, then call today and we’ll get started.

Regards,

Andrew
Earlyrisercopy.com

P.S. Tomorrow I’ll be posting on the importance of your list and how it affects your bottom line. Don’t miss it.  

 

 

How to double your customer and client base with current customer referrals.

Dear Reader,

It’s no mystery in the business world that getting a new customer is much harder than keeping existing ones.

What many business owners don’t seem to realize though, is that your current customers are the best way to increase your new customer base.

Think about this: If you could get each of your customers to
refer just one new customer, you would effectively double your business nearly
over-night!

It’s the easiest and least used way for acquiring new customers under the sun. And yet, I bet, if you asked any random business owner how much he works the referral angle, you’d hear mostly crickets.

Why would any self-respecting business owner not use his
most valuable asset to help his business thrive in a down market such as ours?

Why most businesses don’t ask for referrals.

Let me put it this way: Fear in business is a one-way street.

If you’re fearful about asking for referrals, what else are you afraid of that may be causing you sleepless nights?

Boldness breeds bravery. And in business, you have to be bold and brave to weather the storms of the economy we’re living with. 

There are many ways to ask for referrals and I’m going to tell you about a few of them right now. 

Here is what you might want to do if you’re feeling even a little timid about your asking mechanism for increasing referrals and upsells as well. 

 

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The Power of Targeted Advertising

I begin today with a quote:

“A given argument, presented in a certain form of thought and expression, will
strike responsively in the minds of a given number, among the class of people aimed at,
in each thousand.
“If that percent be high, it means large profit to the Advertiser — large returns.”                                                                                  John E. Kennedy, 1905

Dear Reader,

If that quote doesn’t strike a chord with you, then you are not it’s intended target market.

 

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Why all the good ideas in the world mean nothing until you take action.

“Action! Nothing happens until something moves.”
— Robert Ringer

Dear Reader,

That quote above from Robert Ringer, world famous author of the book of the same name as well as many others, is my offer to you today.

It encompasses so many things about how a business is either successful or not. In this short missive, I’ll try to put into words my take on this belief.

Simple things are best left that way.

If you think about it, it makes a boatload of sense. Simplicity is it’s own best friend.

Many business struggle with inaction at every turn.

Whether it be an entrepreneur whose afraid to pull the trigger on a new venture or the established business owner who has become entrenched in their own bad habits.

Without action, nothing will happen. But many bad things will.

Inaction is its own malware of sorts. It’s like a virus that’s invaded your everyday activities and rendered your day to day business actions ineffective.

Without a massive rocket thrust, you will be mired in inefficiency and blinding myopia for the foreseeable future. No amount of wishful thinking or “positive thinking” will fix what ales your business until you take that first  actionable step.

This is the key to get you moving back in the direction of making money and growing your business.

 

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