It’s been said that your worst enemies are your well meaning friends and family.
It could also be said that your worst enemies are well meaning business associates that advise you to do what every one else is doing when it comes to marketing.
You know, take out big ads in the the local newspaper and make sure it has a big picture and not too much writing. No one likes to read that stuff anyway, right?
Or you could pay big bucks for a TV spot in which you try to get “attention” for your product or service. Without ever asking the watcher to take any action. (I thing you call that “throwing money down a rat-hole”)
Or, if you’re feeling really adventurous, you could just copy what the other people in your business are doing without ever checking to what their results are. (Jeez, that should put a few more zeros in your profit margin, don’t you think?)
A Better Way To Get More Customers and Prospects,
That Won’t Break the Bank And…
Give You Precise Measurements About How
Your Ads Are Working… Or Not!
Listen: What I’m talking about is direct response marketing.
You know, the kind of marketing that has been proven, time and time again, to out do conventional marketing for over 100 years.
It always asks the prospect or customer to take some specific action to be moved to the next step of making the sale.
And not only does it out do your standard big ad agency marketing style of throwing as much money as you can at the wall and seeing what sticks, but it does it in such a way to show you exactly how your money is being spent and what part is bringing the biggest ROI.
That is, if you have an ROI at all.
(If you follow the best practices of Direct Mail Marketing as it’s been practiced since the beginning of the 20th Century, you will know in no uncertain terms, soon enough, if what you’re doing is working.)
“Yeah, I’ve tried that before, and it didn’t work.”
So you say?
What exactly did you do and what exactly were the results?
If you tried it only once and then gave up, what did you expect?
This is not a one-and-done type marketing. There are so many variables that can be tested.
It could be you didn’t find the right avenue. Or it could be you were trying to contact the wrong kind of customer. Or maybe, you were marketing to the customers you wanted but with the wrong message!
Nine times out of ten, the business owner will send the wrong message to his market. Or find out on further investigation that his market is not who he thought it was.
Testing is the only way to find this out.
Deep Research and an Understanding
Of Your Customers Wants and Desires,
Is The Key to Bringing In A Flood of
When you find that one or 100 things you’re prospects and customers want more than anything, you will crack the code of a constant stream of new business.
It will be the proverbial “light-bulb” going off when it begins to click.
But you can’t give up after one shot at glory.
Only by studying the data provided by Direct Response Marketing, can you make your marketing and advertising work for you. Don’t leave it to the “big-box” advertisers to tell you what you need.
Let your customers tell you that by how they respond to your ads.
Let “reason why” copywriting and marketing tell them why they should pick you.
It’s easier than you think.
P.S. contact me through my contact page here for an unbiased review of your marketing materials. It’s free and won’t cost you a thing. Send me a link, or a copy of what you have and I’ll run it through my 5 point investigation to give you a clear response to what you have and what could be improved on to make it jump.