I begin today with a quote:
“A given argument, presented in a certain form of thought and expression, will
strike responsively in the minds of a given number, among the class of people aimed at,
in each thousand.
“If that percent be high, it means large profit to the Advertiser — large returns.” John E. Kennedy, 1905
If that quote doesn’t strike a chord with you, then you are not it’s intended target market.