Category devoted to marketing ideas.

5 Things You Need To Do, Right Now, To Increase Your Profits.

Dear Reader,

Do you have a plan in place to increase your customer base as well as retain more of the customers you already have?

Well, I’m about to let you in on a little “secret” that’s really not so secret to those who are direct response marketers.

If you want to keep more of the customers you have already, and get more of the customers you want, the kind that love what you do and keep coming back, then you have to do 5 simple things.

Five Simple Things Any Business Can Do
To Keep Their Customer Base Full
And Fully Stocked for The Future!

As I said, this list is simple. But by no means exhaustive for the things you can do to make your life so much easier. Easier when it comes to maintaining and increasing profits.

So, what is this list? Let’s get down to it so you can get back to the business of making money and satisfying your customers needs.

1) Stay in contact with your customers with a personal approach.
Do you regularly mail, email, or send your customers flyers with a new offer and a reason to come to you for what you offer? And if you do, how often? Because, direct mail research shows that keeping you “top-of-mind” is the best way to get and retain more customers, clients and even patients. It’s not really mystery after all. Who does your type of customer think of when they need your product or service?

If it isn’t you, then it’s time to get your communications in order and stay on their near-field radar, pronto!

2) Is your product or service something your customers are recommending to their friends, families and business connections?

If not, then you have some work to do to clean up your product, service, and above all, image. You see, how your customers see you and experience your business is just about the most important factor in your success. (The finishing touch is your delivery of said products and services.) If you haven’t been wowing them lately with better offers, then you won’t be getting the referrals that so many successful business thrive on.

Referrals are the primary, cheapest form of great advertising you can have. Asking for them when a customer is satisfied and even exuberant with your product or service should on the top of your list. If you can’t bring yourself to ask for a referral, how do you think your customers feel about you? Do you think they would be offended by you asking, or privileged to be asked?

I think more of the latter than the former. If you ask them in a way that makes them feel important. And do it when they are at their highest on your product or service.

Or you can follow the Nike ad and “Just ask for the referral!”

3) Is your marketing fresh and relevant. When you write your ads, or when you have someone write your ads, do you put relevant information into the ad that customers or leads can read and find something to relate to?

Tying in with current events is a very powerful way to bring attention to your business.

For instance:

Remember the Wendy’s commercial from years ago that asked, “Where’s the beef?”

How about, “Where’s the guarantee?” Or, “Where’s the service in their service contract?” Or better yet, “Where’s the prompt and courteous delivery?”

Simple questions that get your customers to doubt your competition when combined with a well planned campaign.

Staying on top of current events is a time tested method to stay in your customers mind. And it makes it easy for them to think of you next time they are in the market for what you provide.

4) Did you remember to tell them “what’s new with us” the last time you contacted them?

If you don’t already, you can start sending out a regular newsletter to your herd. (That’s what Dan Kennedy calls his customers. As in, “Corralling your herd and putting a fence around them to keep them safe and in control.”)

“New” is such an attention getter. Use it whenever you find a new product or service that can benefit your herd. Is it over used though?

It all depends, I suppose.

It’s obviously not something to be used lightly. And when you do use it, make sure what you are offering is really “New and improved”, or just “new.” At least, new to you and them. Put your own twist on it and make it entertaining at the same time.

Which brings me to….

5) Never be boring when creating your marketing materials.

No one ever bored someone into buying their product or service.

Life is short, please don’t bore your customers.

If you can make your marketing campaigns not only attention getting, but entertaining, you’ll surely succeed in business you are promoting. No one ever lost by keeping their audience entertained.

But many have run the business away by putting the audience to sleep.

First of all, your materials should always be about the customer. Not about how great you are or what you are going to do for them. Keep the message focused on them.

Then, show them how you can solve their problems with your product. It’s all they are interested in after all. “What’s in it for me?” is a well worn line in the sales and marketing world. Keep it top of mind when crafting your message.

And then, make it interesting and even entertaining to keep their attention. You’ll be rewarded for your effort.

This you can trust me in. A line I rarely use.

I do believe this has gone on long enough.

There you go, 5 Things You Can Do, Right Now, To Increase Your Bottom Line.

In no way a finished list. Just a few things to think about.

Tomorrow, I’ll give you an example of my experience of “playing to the crowd” that got me the attention of a Korean Mafioso. Leader of his particular group.

It is truly enlightening, if I do say so myself.

Regards,

Andrew

P.S. contact me to craft your next “Entertaining and attention getting” marketing campaign. The call is free. It will be the best “free” call you make today. Guaranteed or your money back.

 

How to Become the Recognized Expert In Your Local Market in 90 Days or Less

Dear Reader,

If you’re struggling to get traction in your local market, then what you’re about to read could be the best thing you read this year.

Here’s the Story:

The time it takes to make your business go from meeting the bottom line to skyrocketing beyond that line, is the same as the difference between working in your business and working ON your business.

Let me explain…

Your business is exceptional to you. I’d guess you hope it is to your prospects, customers and clients as well.

But as you may well know, no one cares more about your business than you do.

One of the best ways to be first on the list of any prospect, customer or client is to be the recognized expert in your field.

But how do you become this expert?

If you take the time to look around I think you’ll find by writing a book, creating an information product or becoming the sought after speaker on your business, you’ll also become known as THE Expert in your field.

In other words: Become the Recognized Expert.

Sounds simple enough, right?

Why Your Not Getting the Attention
You Crave to Be Wildly Successful

The real secret to pushing yourself to untold of heights and reaping the rewards is…

Simply work harder and smarter than your competition to make sure your marketing has a multitude of marketing channels.

How many ways of getting leads and prospects do you have?

One, two, 78?

What media do you use?

I recently listened to successful business owner talk about how he dominates his market for carpet cleaning. I’ll call him “Bill”. Do you know how many marketing channels he’s created?

87 and counting. And he does it using Direct Response Marketing.

Now, I can hear you already, “87? How can I find the time to create 87 sources for leads and conversions. I don’t have enough time for what I do now!”

Well, Rome wasn’t built in a day, was it?

“Bill,” (I can’t name him because he hasn’t given me permission, he most likely doesn’t even know me) started with just one source, but found it wasn’t enough. Slowly he added one at a time. Gradually creating marketing channels no one else had taken advantage of.

“Bill’s” now at the point where all he does is minor maintenance and the system takes care of the rest.

Automation of the System
Has Allowed “Bill” To Spend
More Time With His Family

He still has to go into the office each day for a few hours. In fact, that’s all he does. And of course attend his employees.

But you see, if he was working in his business, as well as doing the marketing, there would be no time for sleep… or his family… or anything else.

Do you see where I’m going with this? Yes? Good.

But just in case, I’ll explain in as few words as I can.

Put Your Business On Autopilot
and Let Your Employees Do the Busy Work

When things were first starting out, “Bill” would work in his business doing most of the grunt work because his thinking went, “if I don’t do it, it won’t get done.”

But he soon figured out his methods were were taking too much of his time.

And that just wouldn’t do.

So, he invested in his education.  Specifically, he invested in marketing knowledge that showed him how to market smarter and become the “expert”. A sort of organic way of becoming.

Now, he has time for his family, friends and more.

And he dominates his local market. Everything is done with the system.

And he is considered the “Recognized Expert” in his market. Top of the list when anyone needs carpet cleaning.

His competition doesn’t know what hit them. Most won’t make the effort so they’re left chasing Bill and settling for his leftovers.

What Would You Do
If You Could Be
The “Recognized Expert” In Your Field?

You’d probably be making more money, have more time for the things you enjoy and have better nights sleep. And if you took it up a notch? Then… the skies the limit.

By following the example of “Bill”, any business can become known as The Expert in their field withing 90-days or less.

How many channels are you using today?

What are you going to do about it?

Regards,

Andrew Jensen
EarlyRiserCopy.com

Where to Find Your Next Marketing or Advertising Idea.

Dear Reader,

I don’t know about you, but when it comes to ideas and how you develop them, it’s really a mystery confined to each individual. 

Take my home office which is usually a clutter-y mess. Books piled on books, newsletters and magazines clumped together in an ordered-disordered mish-mash.  All of which my wife reminds me is not nice to look at so she would rather I keep my door closed. 

I happen to find it very comfortable. My way of bringing organized-chaos to my creativity.

But there is a “method to the madness” as an old, now deceased, saxophone-wizard and close friend of mine used to say. We played in a progressive jazz-band together for a number of years and I count him as one of my inspirational muses. A story for another time. 

Anyway…

Creativity is an individual pursuit wrapped up in the
sometimes random acquiring of ideas, many mixed together with other ideas.

And how each of us finds them is known only to us and the
universe.

Whether it be a picture on the wall that brings back a memory or a story you read linked to your latest campaign, it’s all good when used to advance your marketing and selling process. 

How do you know if it’s a good idea? 

Thinking Man.[Thinking Man?]

But how do you know if it’s a good idea worth using? 

 

Read More

Why one and done is a sure way to fail at your marketing.

Dear Reader,

When marketing your business to new or existing clients, sending only one mailing or email out for a campaign is a sure way to waste your marketing dollars.

Here’s why: When you market your service or product, one of the 2 parts of the marketing time-line should be “frequency.”

As in Dan Kennedy’s recommendation of persistence of correspondence:

 

Read More

Your USP. What is it and why it’s important.

“Putting the prospect front and center means answering his most obvious question as he encounters your ad: How will this benefit me in a superior way compared with every other product making pitches for my business?

“If you have a gifted product – one that fills the consumer’s wants better than other options – the answer will be much more persuasive than if you have only a gifted pen pouring out puffery about the prospect and his wants.”
-Gary Bencivenga

If you don’t have a USP for your business,
then what are you doing to differentiate yourself form your competition?

Dear Reader,

The above quote from world-class copywriter Gary Bencivenga is a brilliant way to imagine your USP.

It’s something unique to your product or service that separates you from the competition.

This is what’s important.

 

Read More

A Stormy Economy and What To Do About It.

Dear Reader,

Just a quick blurb today.

I’ve been seeing, and hearing, a lot how the economy is not “cooperating” with this or that business. And that it’s near impossible to keep the doors open for the average small business.

We all know how the big box stores are doing. You can read about it in any newspaper or hear about it on TV. Although, even Wal-Mart is having some issues today.

But a small business with a sole proprietor is something different.

You need a different kind of advertising and marketing.

If you’re not engaging with your customers, and on the hunt for new customers, then you are most likely not doing as well as you could be.

What I’m talking about is: Direct Response Marketing

This is not rocket science, but it is very scientific.

You see, direct mail or direct response marketing is scientific in nature.

Using it you can predict, with almost pinpoint accuracy, what you’re bottom line will be tomorrow, next week and sometimes months ahead of time.

But if you’re doing the old traditional mass media marketing like everybody else, then you can only expect what every one else is getting.

There is no differentiation there. Only “me too-ing”.

So, it’s up to you.

The same-old, same-old?

Or something only you can provide and show in your marketing materials to be the one thing your customers love to hear about. From you. Personally.

Regrettably, many will not take the time or small extra-effort to do this right.

And their results will be the same as they’ve always gotten.

Average to less.

Regards,

Andrew