How to keep your marketing from destroying your business.

“Either you repeat the same conventional doctrines everybody is saying, or else you say something true, and it will sound like it’s from Neptune.” — Noam Chomsky

Dear Reader,

There is no doubt about what passes for conventional marketing and advertising, and what passes for truthful and attention getting marketing.

It’s usually the truth of the underlying promise being made.

You see, there are thousands upon thousands of businesses vying for the attention of a limited amount of customers, and most of them are just repeating the same thing over and over. Just like their competition.

But how are you going to differentiate yourself from the crowd by being “just like everyone else?”

Truth is: you aren’t.

And if you’re still using some local marketing company, and even worse, letting the local newspaper or TV station decide what your ads will say… then, my friend, you have already lost.

How using a little outrageousness
can go a long way to standing out
in a very crowded marketplace.

Not long ago, I was at an impasse as to whether I should use online marketing for my business or go to the long-standing, tried and true, direct mail option.

Online, everyone and their sister is a marketer with something you just gotta have.

From penis pills to weight loss miracles, from all the ways to make your ideal life “manifest”, to finding the perfect match, we have the cure for YOU!

Offline, with direct mail, the art of communication is strong if you know how to connect with your market.

If you do it wrong, the costs will get you. And you have to be more specific about who you market to, and how you “talk” to your customers.

Of course, there is nothing to say you can’t use both online and offline marketing.

It’s just that, getting a personalized letter from a soon to be trusted source, allows you, the astute marketer to offer more attention and understanding. Your prospects will come to see you as the one who takes the time to communicate with them in a personal way.

Not just the guy who sends out a cheap email that anyone can send with close to no cost at all.

How being the “junk mail” king or queen
is the ticket to business profits that are predictable,
reliable, and easily repeated month after month, year after year!

You might be saying, “Dude, this is going to cost way too much money.”

And, if not done properly, yes, it will be throwing good after bad.

But with a system designed to weed out the good from the bad, a testing program to find out what works in record time, and an ongoing plan to keep the profits coming in, you can’t go wrong with direct mail.

(This is not your local print shops idea of direct mail marketing. It’s based on what has been working for more than 100 years. Proven, repeatable and scale-able.)

And no, it isn’t more expensive than the local shops or mass media outlet.

Not if worked efficiently.

You see, you won’t be throwing good money after bad, never knowing if what you are doing is working. But you will be able to see where every dollar has gone and what results, if any, it has provided.

And if you aren’t getting the results you had hoped for? The numbers will tell you what to do to make it better. More profitable. And in essence, more efficient.

This is the key to what the top direct marketers do to pull in millions of dollars every year, year in year out.

I can hear you right now. “That can work for my company. We’re not like them.”

To which I would respond, “You may not be selling the same product or service, but you are selling it to the same people. The same human nature that hasn’t changed in more than 10,000 years. And doesn’t show any signs of changing in my, or your lifetime.”

So, you have to ask yourself… do you want an endless supply of new customers, to keep your past customers coming back, and do you want to understand why they come to you?

Then, get started with direct mail marketing and you will have all your answers.

(Also, there is no better way of testing a new product or idea than to run a test mailing. The cost is minimal compared to investing in storefronts, inventory, and big marketing campaigns that will drain you before you make your first sale.)

Ask me how. It’s what I specialize in. Direct Mail Marketing.

Talk to you soon.

Andrew

 

How to Become the Recognized Expert In Your Local Market in 90 Days or Less

Dear Reader,

If you’re struggling to get traction in your local market, then what you’re about to read could be the best thing you read this year.

Here’s the Story:

The time it takes to make your business go from meeting the bottom line to skyrocketing beyond that line, is the same as the difference between working in your business and working ON your business.

Let me explain…

Your business is exceptional to you. I’d guess you hope it is to your prospects, customers and clients as well.

But as you may well know, no one cares more about your business than you do.

One of the best ways to be first on the list of any prospect, customer or client is to be the recognized expert in your field.

But how do you become this expert?

If you take the time to look around I think you’ll find by writing a book, creating an information product or becoming the sought after speaker on your business, you’ll also become known as THE Expert in your field.

In other words: Become the Recognized Expert.

Sounds simple enough, right?

Why Your Not Getting the Attention
You Crave to Be Wildly Successful

The real secret to pushing yourself to untold of heights and reaping the rewards is…

Simply work harder and smarter than your competition to make sure your marketing has a multitude of marketing channels.

How many ways of getting leads and prospects do you have?

One, two, 78?

What media do you use?

I recently listened to successful business owner talk about how he dominates his market for carpet cleaning. I’ll call him “Bill”. Do you know how many marketing channels he’s created?

87 and counting. And he does it using Direct Response Marketing.

Now, I can hear you already, “87? How can I find the time to create 87 sources for leads and conversions. I don’t have enough time for what I do now!”

Well, Rome wasn’t built in a day, was it?

“Bill,” (I can’t name him because he hasn’t given me permission, he most likely doesn’t even know me) started with just one source, but found it wasn’t enough. Slowly he added one at a time. Gradually creating marketing channels no one else had taken advantage of.

“Bill’s” now at the point where all he does is minor maintenance and the system takes care of the rest.

Automation of the System
Has Allowed “Bill” To Spend
More Time With His Family

He still has to go into the office each day for a few hours. In fact, that’s all he does. And of course attend his employees.

But you see, if he was working in his business, as well as doing the marketing, there would be no time for sleep… or his family… or anything else.

Do you see where I’m going with this? Yes? Good.

But just in case, I’ll explain in as few words as I can.

Put Your Business On Autopilot
and Let Your Employees Do the Busy Work

When things were first starting out, “Bill” would work in his business doing most of the grunt work because his thinking went, “if I don’t do it, it won’t get done.”

But he soon figured out his methods were were taking too much of his time.

And that just wouldn’t do.

So, he invested in his education.  Specifically, he invested in marketing knowledge that showed him how to market smarter and become the “expert”. A sort of organic way of becoming.

Now, he has time for his family, friends and more.

And he dominates his local market. Everything is done with the system.

And he is considered the “Recognized Expert” in his market. Top of the list when anyone needs carpet cleaning.

His competition doesn’t know what hit them. Most won’t make the effort so they’re left chasing Bill and settling for his leftovers.

What Would You Do
If You Could Be
The “Recognized Expert” In Your Field?

You’d probably be making more money, have more time for the things you enjoy and have better nights sleep. And if you took it up a notch? Then… the skies the limit.

By following the example of “Bill”, any business can become known as The Expert in their field withing 90-days or less.

How many channels are you using today?

What are you going to do about it?

Regards,

Andrew Jensen
EarlyRiserCopy.com

Who’s your competition and what do you know about them?

Dear Reader,

Do you know who your competition is?

Or are you delusional and think you have none?

Because, if you don’t know who your competition is, then you can be sure you don’t know what you don’t know.

In the hierarchy of life and business, there are 4 levels of learning what you know and this applies to learning about your competition as well:

A. Unconscious Incompetence. (You don’t know what you don’t know.)
B. Conscious Incompetence. (You know what you don’t know.)
C. Conscious Competence. (You know what you’re doing but you have to think about every step.)
D. Unconscious Competence. (You know what you’re doing and don’t have to think about it.)

If you believe you don’t have any competition, then either you are unique in your business, or you’re in the Unconscious Incompetence phase of learning your unique place in your business world.

The thing needed here, for you, is to find out, like, right now, who those other competitors are.

And the best way to do that is look around. On-line, in trade journals, at local and national conventions for your profession or trade.

They are out there and the sooner you become Conscious Incompetence, the sooner you’ll be able to get to Conscious Competence and then on to the most powerful of all, Unconscious Competence.

The final phase is filled with the magic of business.|

Only 4 of those things are:

  1.  Systematized ways of attracting and keeping customers.
    2.  Automatic methods for setting up your USP. (Unique Selling Proposition)
    3.  Clever designs used to make more sales and produce profitable leads.
    4.  Processes for getting referrals on Auto-Pilot. (Your customers will feel an obligation to refer.)

This and a whole lot more comes from finding your place and exploiting it to the maximum.

Without knowing your place in your part of the business/services world, you will be just another “also-ran” and have nothing to differentiate you from the pack.

The best way I know of to do this, given a limited budget and the need for efficiency and accountability, is direct response marketing.

Why you need to think about direct response marketing to
set yourself apart from the “also rans.”

Direct Response marketing is known among the most successful marketers,  to be the most cost effective and trackable. Hence, most manageable, way to set yourself up as the “go to” business for whatever it is you produce or provide.

No other form of marketing provides the cost efficiency or will give you the trackable and quantifiable results at such a pre-determined price.

If you’re a small to medium sized business owner and you’re not using direct response marketing, then you’re most likely throwing good money after bad in your quest to ramp up your business.

The good news is: It doesn’t have to be this way.

You can use these techniques for any business. It’s been shown pretty much any product or service can be marketed using direct response marketing. And if you can show me one that can’t, I’ll bet you I can find a way to do it. And save you money and time in the process.

The reason being: it’s a process, not magic. Although it has been thought of as magic given the great results it can deliver to you and your own business.

Reach out to me and let’s start a conversation about your business needs and how I may be able to help you.

Call me today at: 1-702-566-1799

If I don’t answer right away, leave me a detailed message and the best time to call.

I will respond ASAP so we can get started.

Regards,

Andrew Jensen
EarlyRiserCopy.com