“Either you repeat the same conventional doctrines everybody is saying, or else you say something true, and it will sound like it’s from Neptune.” — Noam Chomsky
There is no doubt about what passes for conventional marketing and advertising, and what passes for truthful and attention getting marketing.
It’s usually the truth of the underlying promise being made.
You see, there are thousands upon thousands of businesses vying for the attention of a limited amount of customers, and most of them are just repeating the same thing over and over. Just like their competition.
But how are you going to differentiate yourself from the crowd by being “just like everyone else?”
Truth is: you aren’t.
And if you’re still using some local marketing company, and even worse, letting the local newspaper or TV station decide what your ads will say… then, my friend, you have already lost.
How using a little outrageousness
can go a long way to standing out
in a very crowded marketplace.
Not long ago, I was at an impasse as to whether I should use online marketing for my business or go to the long-standing, tried and true, direct mail option.
Online, everyone and their sister is a marketer with something you just gotta have.
From penis pills to weight loss miracles, from all the ways to make your ideal life “manifest”, to finding the perfect match, we have the cure for YOU!
Offline, with direct mail, the art of communication is strong if you know how to connect with your market.
If you do it wrong, the costs will get you. And you have to be more specific about who you market to, and how you “talk” to your customers.
Of course, there is nothing to say you can’t use both online and offline marketing.
It’s just that, getting a personalized letter from a soon to be trusted source, allows you, the astute marketer to offer more attention and understanding. Your prospects will come to see you as the one who takes the time to communicate with them in a personal way.
Not just the guy who sends out a cheap email that anyone can send with close to no cost at all.
How being the “junk mail” king or queen
is the ticket to business profits that are predictable,
reliable, and easily repeated month after month, year after year!
You might be saying, “Dude, this is going to cost way too much money.”
And, if not done properly, yes, it will be throwing good after bad.
But with a system designed to weed out the good from the bad, a testing program to find out what works in record time, and an ongoing plan to keep the profits coming in, you can’t go wrong with direct mail.
(This is not your local print shops idea of direct mail marketing. It’s based on what has been working for more than 100 years. Proven, repeatable and scale-able.)
And no, it isn’t more expensive than the local shops or mass media outlet.
Not if worked efficiently.
You see, you won’t be throwing good money after bad, never knowing if what you are doing is working. But you will be able to see where every dollar has gone and what results, if any, it has provided.
And if you aren’t getting the results you had hoped for? The numbers will tell you what to do to make it better. More profitable. And in essence, more efficient.
This is the key to what the top direct marketers do to pull in millions of dollars every year, year in year out.
I can hear you right now. “That can work for my company. We’re not like them.”
To which I would respond, “You may not be selling the same product or service, but you are selling it to the same people. The same human nature that hasn’t changed in more than 10,000 years. And doesn’t show any signs of changing in my, or your lifetime.”
So, you have to ask yourself… do you want an endless supply of new customers, to keep your past customers coming back, and do you want to understand why they come to you?
Then, get started with direct mail marketing and you will have all your answers.
(Also, there is no better way of testing a new product or idea than to run a test mailing. The cost is minimal compared to investing in storefronts, inventory, and big marketing campaigns that will drain you before you make your first sale.)
Ask me how. It’s what I specialize in. Direct Mail Marketing.
Talk to you soon.