Well, last night was the end of the longest losing streak in MLB history.
The Chicago Cubs finally won another World Series and now, hopefully, the curse has been lifted.
108 years and not a pennant to their name. But that has all changed.
But, you may ask, does this mean The End Of The World As We Know It has arrived?
Well, who knows? Not me for sure.
But one thing I can tell you: If your business hasn’t had a winner in what may seem like 108 years, then you may feel that the end of the world is nigh.
The Secret To Generating Life Altering Marketing
Without Ending the World
Gary Halbert, world famous copywriter and all around marketing genius, was know for saying, “There’s no problem in business that can’t be solved with the use of a great sales letter.” Or something to that effect.
(Maybe he said it was about solving all problems in life. Hmmm…)
Now, if you’ve been stuck on hold for longer than you care to admit, a strong and direct sales letter or marketing package may be your ticket to ending your losing streak.
Sometimes, when I’m stuck for a good idea, I ask myself, “What would Max do if his survival depended on his next move.”
This is what copywriter John Carlton calls, “Gun to the head writing.”
Getting that one good idea usually starts with a lot of bad ones, and then you whittle them down until you find something that works.
Breaking a losing streak is not easy, nor simple. But it is a process and that process involves getting to work.
But just getting to work won’t always fix what ain’t working.
What I do is, help you out of your slump.
How the Chicago Cubs Went from 1908
to now, without a single pennant.
You don’t have to wait 108 years for your next big win. You just have to do what the Chicago Cubs did this year.
“And, what was that,” you ask?
Make a decision to break your old habits.
Ha-ha, easier said than done, right?
It may be as simple as getting a second opinion, from an unbiased outside source. Someone who can introduce a new set of beliefs about who you are and what you are to your prospects and customers.
Over the years, as a Type 1 Diabetic, in order to maintain normal blood sugar levels, I’ve gotten into ruts with my diet. Eating the same food day-in, day-out. Eventually it gets really, really boring. But my fears of getting off my diet keep me from making changes.
So, what do I do?
I make a definite decision to try something different and work it into my insulin and eating plan.
Then, when the inevitable happens and my blood sugar numbers get a bit wonky, I make small changes until I figure out the new formula.
This method can work just as well for your business. It’s been known to do wonders for any company that uses Direct Response Marketing.
In fact, it is the way of all progress in life and business. Small, incremental, measured changes over time.
Of course, you have to keep track of your progress. But you already knew that, right?
And if you’re not keeping track? That’s a post for another day. We’ll focus on that in my next post.
Right now, you may need a change in your perspective.
That’s my specialty.
New perspective, new customers, new prospects. And when it’s fine tuned, bigger winners and bigger paydays.
Here’s to you finding your World Series big win. Sooner rather than later.
What do you think?
P.S. If you’re looking for a second opinion or maybe a fresh set-of-eyes, then contact me through my email or better yet, call me right now for your FREE no-obligation 30 minute consultation. I look forward to helping you solve your marketing “losing streak.”