This is where I tell you who I am and why you want to work with me.
I’ll make it short and too the point.
Well, not really.
Since beginning my studies of copywriting and marketing with the American Writers and Artists, Inc. in 2004 my career and history have been a sure roller-coaster ride.
Copywriting isn’t for the faint of heart. It’s a solitary profession that suits me well having been a musician for the previous 24 years. As well as a massage therapist and computer networking and trouble shooting specialist.
In fact, you might go so far as to say I have been a jack of many trades at different points in my life. Musician, traveler, entertainer, masseuse, computer geek, economist in training, amateur auto racer, long distance runner, etc… ad infinitum.
You see, copywriting is for the forever curious. You have to have boundless interests in many areas. You’ll find yourself searching for the hook in everything you see and do.
I study and do all my own research. I’m a one man show. But I have a list of connections to cover everything from web design, to mailing lists and printing. It’s all part of the package.
I’m originally from the mid-west. Grew up in Michigan where I acquired my work ethic. “Don’t stop until the job is done.” “Finish what you started.”
I was always reminded of this when I was a kid. I heard it called the “good Mid-Western work ethic.” All I know is it’s the way I was raised. Stick-to-it-tive-ness.
When we work together, that’s what you get: hard work and backup until the job succeeds or we need to change course.
I don’t just write you one thing and leave it at that. Because it often goes that the first test is just the beginning. There is always room for improvement.
Some of the greatest copywriters of the last century were also known for this method. They would stick with you until the campaign was successful and then done. Writers such as Gene Schwartz, Gary Bencivenga, John Carlton, etc…. It takes a certain amount of tweaking to get all the parts to work together and make the big changes.
Who are my biggest influences? The names above and a few more: Dan Kennedy, Gary Halbert, Clayton Makepeace and many others that I’ve studied and emulate. Some I’ve even “ripped-off” for their style and attitude.
It’s all part of the way copy is professionally written.
And that’s me. In a nutshell.