Just a quick blurb today.
I’ve been seeing, and hearing, a lot how the economy is not “cooperating” with this or that business. And that it’s near impossible to keep the doors open for the average small business.
We all know how the big box stores are doing. You can read about it in any newspaper or hear about it on TV. Although, even Wal-Mart is having some issues today.
But a small business with a sole proprietor is something different.
You need a different kind of advertising and marketing.
If you’re not engaging with your customers, and on the hunt for new customers, then you are most likely not doing as well as you could be.
What I’m talking about is: Direct Response Marketing
This is not rocket science, but it is very scientific.
You see, direct mail or direct response marketing is scientific in nature.
Using it you can predict, with almost pinpoint accuracy, what you’re bottom line will be tomorrow, next week and sometimes months ahead of time.
But if you’re doing the old traditional mass media marketing like everybody else, then you can only expect what every one else is getting.
There is no differentiation there. Only “me too-ing”.
So, it’s up to you.
The same-old, same-old?
Or something only you can provide and show in your marketing materials to be the one thing your customers love to hear about. From you. Personally.
Regrettably, many will not take the time or small extra-effort to do this right.
And their results will be the same as they’ve always gotten.
Average to less.