How to Become the Recognized Expert In Your Local Market in 90 Days or Less

Dear Reader,

If you’re struggling to get traction in your local market, then what you’re about to read could be the best thing you read this year.

Here’s the Story:

The time it takes to make your business go from meeting the bottom line to skyrocketing beyond that line, is the same as the difference between working in your business and working ON your business.

Let me explain…

Your business is exceptional to you. I’d guess you hope it is to your prospects, customers and clients as well.

But as you may well know, no one cares more about your business than you do.

One of the best ways to be first on the list of any prospect, customer or client is to be the recognized expert in your field.

But how do you become this expert?

If you take the time to look around I think you’ll find by writing a book, creating an information product or becoming the sought after speaker on your business, you’ll also become known as THE Expert in your field.

In other words: Become the Recognized Expert.

Sounds simple enough, right?

Why Your Not Getting the Attention
You Crave to Be Wildly Successful

The real secret to pushing yourself to untold of heights and reaping the rewards is…

Simply work harder and smarter than your competition to make sure your marketing has a multitude of marketing channels.

How many ways of getting leads and prospects do you have?

One, two, 78?

What media do you use?

I recently listened to successful business owner talk about how he dominates his market for carpet cleaning. I’ll call him “Bill”. Do you know how many marketing channels he’s created?

87 and counting. And he does it using Direct Response Marketing.

Now, I can hear you already, “87? How can I find the time to create 87 sources for leads and conversions. I don’t have enough time for what I do now!”

Well, Rome wasn’t built in a day, was it?

“Bill,” (I can’t name him because he hasn’t given me permission, he most likely doesn’t even know me) started with just one source, but found it wasn’t enough. Slowly he added one at a time. Gradually creating marketing channels no one else had taken advantage of.

“Bill’s” now at the point where all he does is minor maintenance and the system takes care of the rest.

Automation of the System
Has Allowed “Bill” To Spend
More Time With His Family

He still has to go into the office each day for a few hours. In fact, that’s all he does. And of course attend his employees.

But you see, if he was working in his business, as well as doing the marketing, there would be no time for sleep… or his family… or anything else.

Do you see where I’m going with this? Yes? Good.

But just in case, I’ll explain in as few words as I can.

Put Your Business On Autopilot
and Let Your Employees Do the Busy Work

When things were first starting out, “Bill” would work in his business doing most of the grunt work because his thinking went, “if I don’t do it, it won’t get done.”

But he soon figured out his methods were were taking too much of his time.

And that just wouldn’t do.

So, he invested in his education.  Specifically, he invested in marketing knowledge that showed him how to market smarter and become the “expert”. A sort of organic way of becoming.

Now, he has time for his family, friends and more.

And he dominates his local market. Everything is done with the system.

And he is considered the “Recognized Expert” in his market. Top of the list when anyone needs carpet cleaning.

His competition doesn’t know what hit them. Most won’t make the effort so they’re left chasing Bill and settling for his leftovers.

What Would You Do
If You Could Be
The “Recognized Expert” In Your Field?

You’d probably be making more money, have more time for the things you enjoy and have better nights sleep. And if you took it up a notch? Then… the skies the limit.

By following the example of “Bill”, any business can become known as The Expert in their field withing 90-days or less.

How many channels are you using today?

What are you going to do about it?

Regards,

Andrew Jensen
EarlyRiserCopy.com

I only asked him what his ROI was on his marketing… but his answer…

…was just one long-blank-stare… followed by some mumbling… and the real answer…

“How much is what?”
He wasn’t exactly sure what I was talking about.
Turns out… he wasn’t the only one.

Here’s the whole story:

“The other day, I asked one of the sales associates what his ROI is on his personal marketing. He looked at me, hesitated, gave me a blank stare and said, “Is there supposed to be one?”

Well… I almost lost my lunch.

What’s the point of marketing, if you don’t know the ROI, or at very least the projected ROI? (And maybe keeping track would be a good idea too. Right?)

If you don’t have any Return On Investment on your marketing, then what is the point?

This guy thought his personal marketing should just get him attention, not make him money. Or maybe get him a “like” or something.

Wha-wha-what?!

Listen: What is the purpose of your marketing? What is your stated goal?

Is it to get attention so your prospects will like you, or do you think the purpose of marketing is to make money by offering your targeted audience a way to get what you are offering?

I prefer the latter to the former.

Really, if you’re going to spend money on marketing your service or product, what is the hoped for end result. Do you have any idea?

Direct Response Marketing is about
getting attention and making the sale. NOW!

There seems to be a lot of confusion out there when it comes to building your business.

And, there seems to be a lot of confusion about just what it is that gets customers and brings them to you.

I know I’ve said this before, but this is not rocket science. But it is “scientific”.

The methodology for marketing is scientific in method, but the message is to appeal to your targeted customers or clients, deepest desires.

It’s about what they want, not necessarily about what they need.

As the old saying goes, “You see, you seem to confusing needin’ with wantin'”

Market to wants and desires,
Needs come later.

If you’re message hits on the desires of your audience, your results will skyrocket.

If it’s all about you and how “great” you are, or “Number 1” or even how many years in business, you’re going to end up with a big yawn and the often thought but rarely said, “Next!”

What you’re customers or clients want to know is: What’s in it for me?

Always has been, and most likely, always will be.

So when you’re crafting your message, you must focus on the customer or client and how you’re  product will help them. How it will make them feel, satisfy and bring ease to their life.

This is the secret of great marketing and advertising.

Make the message all about the customer and you will see your responses come-in like a fast tide.

This is the essence of “world-class-marketing.”

Learning about your targeted audience and creating laser-focused sales messages that tickle their desire-bones.

If you’re looking for response-driven marketing, then contact me today.

A good copywriter can put the message in over-drive. It’s all about doing the proper research and then sitting and doing the work.

A great copywriter will provide you with a sales letter that will change the course of your business.

One other thing, if you’re having even the slightest doubt about your marketing materials, sometimes all you need is a fresh set of eyes to take a look and bring a new perspective.

Other times you need a wrecking crew to tear down what isn’t working and start from scratch.

I specialize in all the above: fresh eyes, new perspective and official wrecking crew to the confused and befuddled marketer.

Contact me today at this link here.

I look forward to getting to know you and learning how I can help you increase your bottom line and your ROI.

Regards,

Andrew Jensen
earlyrisercopy.com