Why do consumers buy? And, more importantly, why do they buy from you?

Dear Reader,

Your customers are your life blood. Without them you would have no reason for being.

But why are they your customers and clients and not someone else’s? 

If you don’t know the reason why, it may be about time to find out. And it isn’t difficult to do. 

There are a number of ways you can find out about your customers and clients. Many are available online and some are the result of direct fact-to-face contact.

The big thing is to know why so you can find ways to more completely provide of thier needs and in return… increase your bottom line.

Because, that’s why your in business, isn’t it? To meet your customers and clients needs and make money. 

Here’s what I’m talking about…

The Key To Increasing Your Customers Buying 

Let’s say you have been having a very good year and things have been going swimmingly. 

Then, it seems out-of-the-blue, your revenue takes a nose-dive.

You’ve been doing things the way you always do but for some reason, not yet known, your sales have slacked off and you have to scramble. 

What do you do first?

Do more advertising? Send another mailing to your best clients? Call in a friends favor? (Hey Vinnie, ya’ gotta’ help me!)

Best thing to do: Ask your current customers and clients how you are doing for them and see what they say.  Do it through an online survey or better yet, call them up and ask them how things are. Ask them straight, no beating around the bush.

9 times out of 10 you’re going to find out they just lost interest. Or maybe they found someone who seems to “care” more for them and their needs. 

You see, customers are a fickle lot. They, as well as you and I, are always on the lookout for the next best thing or for more attention in the things they want.

This is no time to be lazy about your marketing.

And what do you do with the answers you get?

Write them all down, sort them out, and write yourself a letter to all current customers and explain yourself. Tell them what is going on and how it is going to help them.

Go into detail about how you are going to increase the service, product quality, speed of doing business, efficiency, etc…. and then make good on the promise.

It doesn’t hurt also to send them something as a token of your appreciation for doing business with you all these months, or years. Make it heartfelt, too. 

As a business owner, you can’t afford to be mixed up with the crowd. You have to be different in how you interact with your chosen customers. 

Don’t be just another face in the crowd. Too many of them already. 

So, what is it that makes your business stand out from the rest? 

If you’re having trouble finding that certain something that makes you appear different, then what you’re reading right now could be the best thing you read all year. 

Contact me today and let’s have a conversation about your business. 

I specialize in finding your USP and helping you to use it to attract and keep more customers and clients, longer.

Call me at: 702-566-1799 or use the contact form you can find here.  

Tell me a bit about yourself and your business and what you need from me. I’ll respond asap and we can get started. 

If you love what you do as much as I do, then call today and we’ll get started.

Regards,

Andrew
Earlyrisercopy.com

P.S. Tomorrow I’ll be posting on the importance of your list and how it affects your bottom line. Don’t miss it.  

 

 

Who’s your competition and what do you know about them?

Dear Reader,

Do you know who your competition is?

Or are you delusional and think you have none?

Because, if you don’t know who your competition is, then you can be sure you don’t know what you don’t know.

In the hierarchy of life and business, there are 4 levels of learning what you know and this applies to learning about your competition as well:

A. Unconscious Incompetence. (You don’t know what you don’t know.)
B. Conscious Incompetence. (You know what you don’t know.)
C. Conscious Competence. (You know what you’re doing but you have to think about every step.)
D. Unconscious Competence. (You know what you’re doing and don’t have to think about it.)

If you believe you don’t have any competition, then either you are unique in your business, or you’re in the Unconscious Incompetence phase of learning your unique place in your business world.

The thing needed here, for you, is to find out, like, right now, who those other competitors are.

And the best way to do that is look around. On-line, in trade journals, at local and national conventions for your profession or trade.

They are out there and the sooner you become Conscious Incompetence, the sooner you’ll be able to get to Conscious Competence and then on to the most powerful of all, Unconscious Competence.

The final phase is filled with the magic of business.|

Only 4 of those things are:

  1.  Systematized ways of attracting and keeping customers.
    2.  Automatic methods for setting up your USP. (Unique Selling Proposition)
    3.  Clever designs used to make more sales and produce profitable leads.
    4.  Processes for getting referrals on Auto-Pilot. (Your customers will feel an obligation to refer.)

This and a whole lot more comes from finding your place and exploiting it to the maximum.

Without knowing your place in your part of the business/services world, you will be just another “also-ran” and have nothing to differentiate you from the pack.

The best way I know of to do this, given a limited budget and the need for efficiency and accountability, is direct response marketing.

Why you need to think about direct response marketing to
set yourself apart from the “also rans.”

Direct Response marketing is known among the most successful marketers,  to be the most cost effective and trackable. Hence, most manageable, way to set yourself up as the “go to” business for whatever it is you produce or provide.

No other form of marketing provides the cost efficiency or will give you the trackable and quantifiable results at such a pre-determined price.

If you’re a small to medium sized business owner and you’re not using direct response marketing, then you’re most likely throwing good money after bad in your quest to ramp up your business.

The good news is: It doesn’t have to be this way.

You can use these techniques for any business. It’s been shown pretty much any product or service can be marketed using direct response marketing. And if you can show me one that can’t, I’ll bet you I can find a way to do it. And save you money and time in the process.

The reason being: it’s a process, not magic. Although it has been thought of as magic given the great results it can deliver to you and your own business.

Reach out to me and let’s start a conversation about your business needs and how I may be able to help you.

Call me today at: 1-702-566-1799

If I don’t answer right away, leave me a detailed message and the best time to call.

I will respond ASAP so we can get started.

Regards,

Andrew Jensen
EarlyRiserCopy.com

Where to Find Your Next Marketing or Advertising Idea.

Dear Reader,

I don’t know about you, but when it comes to ideas and how you develop them, it’s really a mystery confined to each individual. 

Take my home office which is usually a clutter-y mess. Books piled on books, newsletters and magazines clumped together in an ordered-disordered mish-mash.  All of which my wife reminds me is not nice to look at so she would rather I keep my door closed. 

I happen to find it very comfortable. My way of bringing organized-chaos to my creativity.

But there is a “method to the madness” as an old, now deceased, saxophone-wizard and close friend of mine used to say. We played in a progressive jazz-band together for a number of years and I count him as one of my inspirational muses. A story for another time. 

Anyway…

Creativity is an individual pursuit wrapped up in the
sometimes random acquiring of ideas, many mixed together with other ideas.

And how each of us finds them is known only to us and the
universe.

Whether it be a picture on the wall that brings back a memory or a story you read linked to your latest campaign, it’s all good when used to advance your marketing and selling process. 

How do you know if it’s a good idea? 

Thinking Man.[Thinking Man?]

But how do you know if it’s a good idea worth using? 

 

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Why one and done is a sure way to fail at your marketing.

Dear Reader,

When marketing your business to new or existing clients, sending only one mailing or email out for a campaign is a sure way to waste your marketing dollars.

Here’s why: When you market your service or product, one of the 2 parts of the marketing time-line should be “frequency.”

As in Dan Kennedy’s recommendation of persistence of correspondence:

 

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