Your customers are your life blood. Without them you would have no reason for being.
But why are they your customers and clients and not someone else’s?
If you don’t know the reason why, it may be about time to find out. And it isn’t difficult to do.
There are a number of ways you can find out about your customers and clients. Many are available online and some are the result of direct fact-to-face contact.
The big thing is to know why so you can find ways to more completely provide of thier needs and in return… increase your bottom line.
Because, that’s why your in business, isn’t it? To meet your customers and clients needs and make money.
Here’s what I’m talking about…
The Key To Increasing Your Customers Buying
Let’s say you have been having a very good year and things have been going swimmingly.
Then, it seems out-of-the-blue, your revenue takes a nose-dive.
You’ve been doing things the way you always do but for some reason, not yet known, your sales have slacked off and you have to scramble.
What do you do first?
Do more advertising? Send another mailing to your best clients? Call in a friends favor? (Hey Vinnie, ya’ gotta’ help me!)
Best thing to do: Ask your current customers and clients how you are doing for them and see what they say. Do it through an online survey or better yet, call them up and ask them how things are. Ask them straight, no beating around the bush.
9 times out of 10 you’re going to find out they just lost interest. Or maybe they found someone who seems to “care” more for them and their needs.
You see, customers are a fickle lot. They, as well as you and I, are always on the lookout for the next best thing or for more attention in the things they want.
This is no time to be lazy about your marketing.
And what do you do with the answers you get?
Write them all down, sort them out, and write yourself a letter to all current customers and explain yourself. Tell them what is going on and how it is going to help them.
Go into detail about how you are going to increase the service, product quality, speed of doing business, efficiency, etc…. and then make good on the promise.
It doesn’t hurt also to send them something as a token of your appreciation for doing business with you all these months, or years. Make it heartfelt, too.
As a business owner, you can’t afford to be mixed up with the crowd. You have to be different in how you interact with your chosen customers.
Don’t be just another face in the crowd. Too many of them already.
So, what is it that makes your business stand out from the rest?
If you’re having trouble finding that certain something that makes you appear different, then what you’re reading right now could be the best thing you read all year.
Contact me today and let’s have a conversation about your business.
I specialize in finding your USP and helping you to use it to attract and keep more customers and clients, longer.
Call me at: 702-566-1799 or use the contact form you can find here.
Tell me a bit about yourself and your business and what you need from me. I’ll respond asap and we can get started.
If you love what you do as much as I do, then call today and we’ll get started.
P.S. Tomorrow I’ll be posting on the importance of your list and how it affects your bottom line. Don’t miss it.