The Power of Targeted Advertising

I begin today with a quote:

“A given argument, presented in a certain form of thought and expression, will
strike responsively in the minds of a given number, among the class of people aimed at,
in each thousand.
“If that percent be high, it means large profit to the Advertiser — large returns.”                                                                                  John E. Kennedy, 1905

Dear Reader,

If that quote doesn’t strike a chord with you, then you are not it’s intended target market.

 

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Why What You Charge Is Not as Important as What You Deliver

Why is it that many small businesses are in such a hurry to undercut their supposed competition by lowering their prices?

I would hazard a guess and say it’s because they believe lowest price wins in the market place.

And with this kind of thinking comes the belief that only low prices make the difference. As if everybody works in the same world as Walmart and the other mart that isn’t doing so well these days.

If all you have to go on is price, what does that say about your business model?

I’ll tell you: forget the business model and just focus on price. As long as you can undercut the other guy, then you will win. But that is a sure path to diminishing returns and a fast trip to bankruptcy.

Live by Price, Die by Price

If price is your only means of getting more business, you have already lost.

Nothing you do after having the lowest price will ever change your customers’ minds about who you are and what you stand for. Once you’ve created this connection, it’s very difficult to reconfigure. Not impossible.

How about exceptional service, prices that reflect value and over the top follow up?

How about doing things so differently from your competition customers will never leave you because they have found the competition left wanting? This doesn’t mean you have to be wildly different in a pierced and tattooed way. It’s more about customer perception than look.

That list of ways is endless.

But simple when done properly.

How about offering so much free stuff, in the form of information, that your customers are completely bedazzled by you and lose their ability to think of anyone else?

Like a love-drunk suitor with eyes for no one but you.

You will most likely not allow your mind to overcome the idea.

And yet, it’s being done all over this great country every day by business owners no different from you. In businesses of every shape and size selling everything from information products to medical services.

We all have 24 hours in a day. We all have 7 days in a week.

So why can some do more than others to attain the customer and client flow while others only talk about lowest price to get more biz?

The Secret to Building an Endless Flow of Customers, Clients and Prospects

It’s no secret, really, how to get more customers, clients and prospects. It may be a secret, though, to you.

If you are looking for a way to increase your customers base, improve your client acquisition and retention, and build your prospect list, then you are in dire need of a direct response copywriter with experience, and a thorough marketing diagnostic.

I offer just such a proposition with no obligation and no fee.

Contact me through my contact form located here, and tell me a bit about yourself and what you need.

I’ll respond within 24 hours so we can set up a time to talk. Because of my schedule, and the way I like to do business, I only check my messages once a day.

I offer a Free 30-minute diagnostic consultation that is fee-free with no obligation.

I look forward to hearing from you.

Sincerely,
Andrew Jensen
EarlyRiserCopy, LLC

Why all the good ideas in the world mean nothing until you take action.

“Action! Nothing happens until something moves.”
— Robert Ringer

Dear Reader,

That quote above from Robert Ringer, world famous author of the book of the same name as well as many others, is my offer to you today.

It encompasses so many things about how a business is either successful or not. In this short missive, I’ll try to put into words my take on this belief.

Simple things are best left that way.

If you think about it, it makes a boatload of sense. Simplicity is it’s own best friend.

Many business struggle with inaction at every turn.

Whether it be an entrepreneur whose afraid to pull the trigger on a new venture or the established business owner who has become entrenched in their own bad habits.

Without action, nothing will happen. But many bad things will.

Inaction is its own malware of sorts. It’s like a virus that’s invaded your everyday activities and rendered your day to day business actions ineffective.

Without a massive rocket thrust, you will be mired in inefficiency and blinding myopia for the foreseeable future. No amount of wishful thinking or “positive thinking” will fix what ales your business until you take that first  actionable step.

This is the key to get you moving back in the direction of making money and growing your business.

 

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“In The Land Of The Blind, The One Eyed Man Is King”

Dear Reader,

This famous quote, used quite often by Dan Kennedy, was written by the philosopher Erasmus. Also often quoted by the great copywriter John Francis Tighe.

Is it over used?

In a word, no. At least, I don’t think so.

It’s an example, well used, of a universal truth.

Namely, it doesn’t take much to be better than your competitors.

What you need is something that’s different, compelling and attractive to your customers and prospective customers.

The Three Things You Need To Be The ‘One Eyed Man’

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