Why a great back-up plan is always your best bet.

Dear Reader,

If you’ve ever had a bad nights sleep, then what you’re about to read should be very familiar to you.

Of course, no two ‘bad sleep’ experiences are exactly the same. But if you’ve had a restless night, what I’m about to share with you could save your life.

Here’s what happened…

First of all, I have to tell you: I’m a Type 1 diabetic. That means I have to inject insulin every day, all day, to stay alive for more than a few days. (My regimen is something to tell. That’s for later.)

So last night, I had been to the gym for a good 1 hour workout with weights and the stationary bike for warm-up.

Once back home, I took a shower and began to prepare dinner for my daughter and I. (We shared a rare steak, (Rib Eye) and some green beans.) Not a thrilling dinner, but healthy.

Things were going great. Dinner was yummy and I was feeling fantastic as I always do after a workout.

The food settled just fine and by 9 I was in bed reading to prepare for a good nights sleep.

By 9:30 I was fast asleep.

I awoke at 11:15 in a state of confusion and despair.

Stumbling out of bed I made my way to the bathroom where my Glucose Meter was resting.

Upon checking my glucose level I discovered the problem: Blood glucose of 35!

Not good.

Luckily I keep glucose tablets close by at all times.

I immediately chewed up 5, 4gram tablets and staggered back to bed. Within 15 minutes I was fast asleep again.

The time it took for all this to happen was on the measure of 17-18 minutes. But it seemed like an eternity.

How age has changed my reaction to these “bad” events.

The way I feel when my blood glucose is low like this is different now I’m older.

When I was first diagnosed, at the tender age of 33, the lows would put me in a cold sweat and I would shake as if I had just come out of a freezing-cold lake completely nude. You know, no clothes.

Now, after 18 years of living with diabetes, my lows are accompanied with confusion, depression and an overall feeling of dread. It’s a horrible feeling. Something I would wish on no one. Although, it sounds like someone’s description of getting off prescription anti-depressants.

Not fun at all.

So, following that, my night was filled with interruptions. I woke up every 2 hours after and checked my numbers to be sure. I’ve not slept that bad in a long time.

Now it’s morning and I’ll spend most of the day getting my head right. And rethinking my game plan about where I went wrong.

But you know what? This will most likely happen again. Even with the best of plans sometimes things just don’t go as planned.

It’s the same with marketing and copywriting.

Sometimes things just don’t go as planned and you need to have a back up plan.

My back-up plan for my condition of diabetes is to keep glucose tablets always at hand. And my plan for copywriting and marketing is to always test and check my premises.

What kind of a plan do you have?

If you need another opinion, or want something new and dynamic for your product or service, contact me for a FREE 30-minute consultation.

I look forward to talking with you soon.

Regards,

Andrew