How to Become the Recognized Expert In Your Local Market in 90 Days or Less

Dear Reader,

If you’re struggling to get traction in your local market, then what you’re about to read could be the best thing you read this year.

Here’s the Story:

The time it takes to make your business go from meeting the bottom line to skyrocketing beyond that line, is the same as the difference between working in your business and working ON your business.

Let me explain…

Your business is exceptional to you. I’d guess you hope it is to your prospects, customers and clients as well.

But as you may well know, no one cares more about your business than you do.

One of the best ways to be first on the list of any prospect, customer or client is to be the recognized expert in your field.

But how do you become this expert?

If you take the time to look around I think you’ll find by writing a book, creating an information product or becoming the sought after speaker on your business, you’ll also become known as THE Expert in your field.

In other words: Become the Recognized Expert.

Sounds simple enough, right?

Why Your Not Getting the Attention
You Crave to Be Wildly Successful

The real secret to pushing yourself to untold of heights and reaping the rewards is…

Simply work harder and smarter than your competition to make sure your marketing has a multitude of marketing channels.

How many ways of getting leads and prospects do you have?

One, two, 78?

What media do you use?

I recently listened to successful business owner talk about how he dominates his market for carpet cleaning. I’ll call him “Bill”. Do you know how many marketing channels he’s created?

87 and counting. And he does it using Direct Response Marketing.

Now, I can hear you already, “87? How can I find the time to create 87 sources for leads and conversions. I don’t have enough time for what I do now!”

Well, Rome wasn’t built in a day, was it?

“Bill,” (I can’t name him because he hasn’t given me permission, he most likely doesn’t even know me) started with just one source, but found it wasn’t enough. Slowly he added one at a time. Gradually creating marketing channels no one else had taken advantage of.

“Bill’s” now at the point where all he does is minor maintenance and the system takes care of the rest.

Automation of the System
Has Allowed “Bill” To Spend
More Time With His Family

He still has to go into the office each day for a few hours. In fact, that’s all he does. And of course attend his employees.

But you see, if he was working in his business, as well as doing the marketing, there would be no time for sleep… or his family… or anything else.

Do you see where I’m going with this? Yes? Good.

But just in case, I’ll explain in as few words as I can.

Put Your Business On Autopilot
and Let Your Employees Do the Busy Work

When things were first starting out, “Bill” would work in his business doing most of the grunt work because his thinking went, “if I don’t do it, it won’t get done.”

But he soon figured out his methods were were taking too much of his time.

And that just wouldn’t do.

So, he invested in his education.  Specifically, he invested in marketing knowledge that showed him how to market smarter and become the “expert”. A sort of organic way of becoming.

Now, he has time for his family, friends and more.

And he dominates his local market. Everything is done with the system.

And he is considered the “Recognized Expert” in his market. Top of the list when anyone needs carpet cleaning.

His competition doesn’t know what hit them. Most won’t make the effort so they’re left chasing Bill and settling for his leftovers.

What Would You Do
If You Could Be
The “Recognized Expert” In Your Field?

You’d probably be making more money, have more time for the things you enjoy and have better nights sleep. And if you took it up a notch? Then… the skies the limit.

By following the example of “Bill”, any business can become known as The Expert in their field withing 90-days or less.

How many channels are you using today?

What are you going to do about it?

Regards,

Andrew Jensen
EarlyRiserCopy.com

I only asked him what his ROI was on his marketing… but his answer…

…was just one long-blank-stare… followed by some mumbling… and the real answer…

“How much is what?”
He wasn’t exactly sure what I was talking about.
Turns out… he wasn’t the only one.

Here’s the whole story:

“The other day, I asked one of the sales associates what his ROI is on his personal marketing. He looked at me, hesitated, gave me a blank stare and said, “Is there supposed to be one?”

Well… I almost lost my lunch.

What’s the point of marketing, if you don’t know the ROI, or at very least the projected ROI? (And maybe keeping track would be a good idea too. Right?)

If you don’t have any Return On Investment on your marketing, then what is the point?

This guy thought his personal marketing should just get him attention, not make him money. Or maybe get him a “like” or something.

Wha-wha-what?!

Listen: What is the purpose of your marketing? What is your stated goal?

Is it to get attention so your prospects will like you, or do you think the purpose of marketing is to make money by offering your targeted audience a way to get what you are offering?

I prefer the latter to the former.

Really, if you’re going to spend money on marketing your service or product, what is the hoped for end result. Do you have any idea?

Direct Response Marketing is about
getting attention and making the sale. NOW!

There seems to be a lot of confusion out there when it comes to building your business.

And, there seems to be a lot of confusion about just what it is that gets customers and brings them to you.

I know I’ve said this before, but this is not rocket science. But it is “scientific”.

The methodology for marketing is scientific in method, but the message is to appeal to your targeted customers or clients, deepest desires.

It’s about what they want, not necessarily about what they need.

As the old saying goes, “You see, you seem to confusing needin’ with wantin'”

Market to wants and desires,
Needs come later.

If you’re message hits on the desires of your audience, your results will skyrocket.

If it’s all about you and how “great” you are, or “Number 1” or even how many years in business, you’re going to end up with a big yawn and the often thought but rarely said, “Next!”

What you’re customers or clients want to know is: What’s in it for me?

Always has been, and most likely, always will be.

So when you’re crafting your message, you must focus on the customer or client and how you’re  product will help them. How it will make them feel, satisfy and bring ease to their life.

This is the secret of great marketing and advertising.

Make the message all about the customer and you will see your responses come-in like a fast tide.

This is the essence of “world-class-marketing.”

Learning about your targeted audience and creating laser-focused sales messages that tickle their desire-bones.

If you’re looking for response-driven marketing, then contact me today.

A good copywriter can put the message in over-drive. It’s all about doing the proper research and then sitting and doing the work.

A great copywriter will provide you with a sales letter that will change the course of your business.

One other thing, if you’re having even the slightest doubt about your marketing materials, sometimes all you need is a fresh set of eyes to take a look and bring a new perspective.

Other times you need a wrecking crew to tear down what isn’t working and start from scratch.

I specialize in all the above: fresh eyes, new perspective and official wrecking crew to the confused and befuddled marketer.

Contact me today at this link here.

I look forward to getting to know you and learning how I can help you increase your bottom line and your ROI.

Regards,

Andrew Jensen
earlyrisercopy.com

Why do consumers buy? And, more importantly, why do they buy from you?

Dear Reader,

Your customers are your life blood. Without them you would have no reason for being.

But why are they your customers and clients and not someone else’s? 

If you don’t know the reason why, it may be about time to find out. And it isn’t difficult to do. 

There are a number of ways you can find out about your customers and clients. Many are available online and some are the result of direct fact-to-face contact.

The big thing is to know why so you can find ways to more completely provide of thier needs and in return… increase your bottom line.

Because, that’s why your in business, isn’t it? To meet your customers and clients needs and make money. 

Here’s what I’m talking about…

The Key To Increasing Your Customers Buying 

Let’s say you have been having a very good year and things have been going swimmingly. 

Then, it seems out-of-the-blue, your revenue takes a nose-dive.

You’ve been doing things the way you always do but for some reason, not yet known, your sales have slacked off and you have to scramble. 

What do you do first?

Do more advertising? Send another mailing to your best clients? Call in a friends favor? (Hey Vinnie, ya’ gotta’ help me!)

Best thing to do: Ask your current customers and clients how you are doing for them and see what they say.  Do it through an online survey or better yet, call them up and ask them how things are. Ask them straight, no beating around the bush.

9 times out of 10 you’re going to find out they just lost interest. Or maybe they found someone who seems to “care” more for them and their needs. 

You see, customers are a fickle lot. They, as well as you and I, are always on the lookout for the next best thing or for more attention in the things they want.

This is no time to be lazy about your marketing.

And what do you do with the answers you get?

Write them all down, sort them out, and write yourself a letter to all current customers and explain yourself. Tell them what is going on and how it is going to help them.

Go into detail about how you are going to increase the service, product quality, speed of doing business, efficiency, etc…. and then make good on the promise.

It doesn’t hurt also to send them something as a token of your appreciation for doing business with you all these months, or years. Make it heartfelt, too. 

As a business owner, you can’t afford to be mixed up with the crowd. You have to be different in how you interact with your chosen customers. 

Don’t be just another face in the crowd. Too many of them already. 

So, what is it that makes your business stand out from the rest? 

If you’re having trouble finding that certain something that makes you appear different, then what you’re reading right now could be the best thing you read all year. 

Contact me today and let’s have a conversation about your business. 

I specialize in finding your USP and helping you to use it to attract and keep more customers and clients, longer.

Call me at: 702-566-1799 or use the contact form you can find here.  

Tell me a bit about yourself and your business and what you need from me. I’ll respond asap and we can get started. 

If you love what you do as much as I do, then call today and we’ll get started.

Regards,

Andrew
Earlyrisercopy.com

P.S. Tomorrow I’ll be posting on the importance of your list and how it affects your bottom line. Don’t miss it.  

 

 

Who’s your competition and what do you know about them?

Dear Reader,

Do you know who your competition is?

Or are you delusional and think you have none?

Because, if you don’t know who your competition is, then you can be sure you don’t know what you don’t know.

In the hierarchy of life and business, there are 4 levels of learning what you know and this applies to learning about your competition as well:

A. Unconscious Incompetence. (You don’t know what you don’t know.)
B. Conscious Incompetence. (You know what you don’t know.)
C. Conscious Competence. (You know what you’re doing but you have to think about every step.)
D. Unconscious Competence. (You know what you’re doing and don’t have to think about it.)

If you believe you don’t have any competition, then either you are unique in your business, or you’re in the Unconscious Incompetence phase of learning your unique place in your business world.

The thing needed here, for you, is to find out, like, right now, who those other competitors are.

And the best way to do that is look around. On-line, in trade journals, at local and national conventions for your profession or trade.

They are out there and the sooner you become Conscious Incompetence, the sooner you’ll be able to get to Conscious Competence and then on to the most powerful of all, Unconscious Competence.

The final phase is filled with the magic of business.|

Only 4 of those things are:

  1.  Systematized ways of attracting and keeping customers.
    2.  Automatic methods for setting up your USP. (Unique Selling Proposition)
    3.  Clever designs used to make more sales and produce profitable leads.
    4.  Processes for getting referrals on Auto-Pilot. (Your customers will feel an obligation to refer.)

This and a whole lot more comes from finding your place and exploiting it to the maximum.

Without knowing your place in your part of the business/services world, you will be just another “also-ran” and have nothing to differentiate you from the pack.

The best way I know of to do this, given a limited budget and the need for efficiency and accountability, is direct response marketing.

Why you need to think about direct response marketing to
set yourself apart from the “also rans.”

Direct Response marketing is known among the most successful marketers,  to be the most cost effective and trackable. Hence, most manageable, way to set yourself up as the “go to” business for whatever it is you produce or provide.

No other form of marketing provides the cost efficiency or will give you the trackable and quantifiable results at such a pre-determined price.

If you’re a small to medium sized business owner and you’re not using direct response marketing, then you’re most likely throwing good money after bad in your quest to ramp up your business.

The good news is: It doesn’t have to be this way.

You can use these techniques for any business. It’s been shown pretty much any product or service can be marketed using direct response marketing. And if you can show me one that can’t, I’ll bet you I can find a way to do it. And save you money and time in the process.

The reason being: it’s a process, not magic. Although it has been thought of as magic given the great results it can deliver to you and your own business.

Reach out to me and let’s start a conversation about your business needs and how I may be able to help you.

Call me today at: 1-702-566-1799

If I don’t answer right away, leave me a detailed message and the best time to call.

I will respond ASAP so we can get started.

Regards,

Andrew Jensen
EarlyRiserCopy.com

Where to Find Your Next Marketing or Advertising Idea.

Dear Reader,

I don’t know about you, but when it comes to ideas and how you develop them, it’s really a mystery confined to each individual. 

Take my home office which is usually a clutter-y mess. Books piled on books, newsletters and magazines clumped together in an ordered-disordered mish-mash.  All of which my wife reminds me is not nice to look at so she would rather I keep my door closed. 

I happen to find it very comfortable. My way of bringing organized-chaos to my creativity.

But there is a “method to the madness” as an old, now deceased, saxophone-wizard and close friend of mine used to say. We played in a progressive jazz-band together for a number of years and I count him as one of my inspirational muses. A story for another time. 

Anyway…

Creativity is an individual pursuit wrapped up in the
sometimes random acquiring of ideas, many mixed together with other ideas.

And how each of us finds them is known only to us and the
universe.

Whether it be a picture on the wall that brings back a memory or a story you read linked to your latest campaign, it’s all good when used to advance your marketing and selling process. 

How do you know if it’s a good idea? 

Thinking Man.[Thinking Man?]

But how do you know if it’s a good idea worth using? 

 

Read More

Why one and done is a sure way to fail at your marketing.

Dear Reader,

When marketing your business to new or existing clients, sending only one mailing or email out for a campaign is a sure way to waste your marketing dollars.

Here’s why: When you market your service or product, one of the 2 parts of the marketing time-line should be “frequency.”

As in Dan Kennedy’s recommendation of persistence of correspondence:

 

Read More

A view from “The Eye” of London

I want to start this post with a beautiful picture I took while in London a year and a half ago. 

It was that hot summer when it didn’t rain, (surprise, surprise) and we had nothing but sun. 

We (the family and I) had been walking around London and decided to take a ride on “The Eye.”

As it turns out, ” a good time was had by all” since the “Eye” is fully air-conditioned.


The Shard as viewed from “The Eye”. 

My family and I walked and walked and eventually returned to our hotel near Regents Park. The Langum is a fine hotel located on Regents Street just down the road from Regents Park.

One of the best, so I’m told. It was nothing to sneez at
and the room was finely detailed in the “high class”
London style.

I would recommend it to anyone who is looking
for something special while in London. 

Regards,

Andrew

P.S. This post is a test for me. I wanted to see how to insert pictures and hopefully word wrap around them.

Me thinks more work is needed.

 

How to double your customer and client base with current customer referrals.

Dear Reader,

It’s no mystery in the business world that getting a new customer is much harder than keeping existing ones.

What many business owners don’t seem to realize though, is that your current customers are the best way to increase your new customer base.

Think about this: If you could get each of your customers to
refer just one new customer, you would effectively double your business nearly
over-night!

It’s the easiest and least used way for acquiring new customers under the sun. And yet, I bet, if you asked any random business owner how much he works the referral angle, you’d hear mostly crickets.

Why would any self-respecting business owner not use his
most valuable asset to help his business thrive in a down market such as ours?

Why most businesses don’t ask for referrals.

Let me put it this way: Fear in business is a one-way street.

If you’re fearful about asking for referrals, what else are you afraid of that may be causing you sleepless nights?

Boldness breeds bravery. And in business, you have to be bold and brave to weather the storms of the economy we’re living with. 

There are many ways to ask for referrals and I’m going to tell you about a few of them right now. 

Here is what you might want to do if you’re feeling even a little timid about your asking mechanism for increasing referrals and upsells as well. 

 

Read More

The Power of Targeted Advertising

I begin today with a quote:

“A given argument, presented in a certain form of thought and expression, will
strike responsively in the minds of a given number, among the class of people aimed at,
in each thousand.
“If that percent be high, it means large profit to the Advertiser — large returns.”                                                                                  John E. Kennedy, 1905

Dear Reader,

If that quote doesn’t strike a chord with you, then you are not it’s intended target market.

 

Read More

Why What You Charge Is Not as Important as What You Deliver

Why is it that many small businesses are in such a hurry to undercut their supposed competition by lowering their prices?

I would hazard a guess and say it’s because they believe lowest price wins in the market place.

And with this kind of thinking comes the belief that only low prices make the difference. As if everybody works in the same world as Walmart and the other mart that isn’t doing so well these days.

If all you have to go on is price, what does that say about your business model?

I’ll tell you: forget the business model and just focus on price. As long as you can undercut the other guy, then you will win. But that is a sure path to diminishing returns and a fast trip to bankruptcy.

Live by Price, Die by Price

If price is your only means of getting more business, you have already lost.

Nothing you do after having the lowest price will ever change your customers’ minds about who you are and what you stand for. Once you’ve created this connection, it’s very difficult to reconfigure. Not impossible.

How about exceptional service, prices that reflect value and over the top follow up?

How about doing things so differently from your competition customers will never leave you because they have found the competition left wanting? This doesn’t mean you have to be wildly different in a pierced and tattooed way. It’s more about customer perception than look.

That list of ways is endless.

But simple when done properly.

How about offering so much free stuff, in the form of information, that your customers are completely bedazzled by you and lose their ability to think of anyone else?

Like a love-drunk suitor with eyes for no one but you.

You will most likely not allow your mind to overcome the idea.

And yet, it’s being done all over this great country every day by business owners no different from you. In businesses of every shape and size selling everything from information products to medical services.

We all have 24 hours in a day. We all have 7 days in a week.

So why can some do more than others to attain the customer and client flow while others only talk about lowest price to get more biz?

The Secret to Building an Endless Flow of Customers, Clients and Prospects

It’s no secret, really, how to get more customers, clients and prospects. It may be a secret, though, to you.

If you are looking for a way to increase your customers base, improve your client acquisition and retention, and build your prospect list, then you are in dire need of a direct response copywriter with experience, and a thorough marketing diagnostic.

I offer just such a proposition with no obligation and no fee.

Contact me through my contact form located here, and tell me a bit about yourself and what you need.

I’ll respond within 24 hours so we can set up a time to talk. Because of my schedule, and the way I like to do business, I only check my messages once a day.

I offer a Free 30-minute diagnostic consultation that is fee-free with no obligation.

I look forward to hearing from you.

Sincerely,
Andrew Jensen
EarlyRiserCopy, LLC